The Marketing & Social Media Manager will lead the company's brand-building, campaign execution, and audience engagement across both traditional and digital channels. The role combines developing marketing strategies, managing end-to-end marketing campaigns, and overseeing all social media operations to increase visibility, drive growth, and foster loyalty.
Key Responsibilities
- Develop and implement integrated marketing campaigns that combine digital, social media, and traditional channels.
- Manage and grow the brand presence across major social platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) by creating and curating engaging content.
- Plan and oversee marketing activities, including email marketing, event promotion, advertising, and partnerships.
- Collaborate with creative, sales, and product teams to ensure campaign messaging is consistent and impactful.
- Monitor market trends, competitor activity, and audience preferences to adjust strategies and uncover growth opportunities.
- Analyze campaign and channel performance, report on ROI and KPIs, and recommend improvements.
- Manage day-to-day interactions and engagement with the audience across platforms; respond to comments and resolve customer issues.
- Allocate and track marketing budgets, including paid social campaigns and ad spends.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- Experience in planning and executing marketing campaigns and social media strategies.
- Proficiency in social media management, marketing automation, and analytics tools.
- Excellent written, verbal, and creative communication skills.
- Strong organizational, analytical, and project management abilities.
Preferred Qualifications
- Experience managing paid marketing budgets and advertising campaigns.
- Knowledge of SEO, SEM, and digital marketing trends.
- Background working with influencers, partners, or brand ambassadors.
