Social Media Marketing Manager

• Create and implement comprehensive social media strategies to increase brand awareness, engagement, and lead generation.
• Stay updated on industry trends, platform updates, and competitive landscape.
• Oversee the creation of high-quality, engaging, and on-brand content, including graphics, videos, and written posts.
• Plan, schedule, and publish content across all major social media platforms (Instagram, Facebook, LinkedIn, Twitter, Pinterest, etc.).
• Create and manage social media calendars and ensure timely delivery of campaigns.
• Design and execute paid and organic social media campaigns, ensuring alignment with business goals.
• Monitor campaign performance and optimize for maximum ROI.
• Build partnerships with influencers and collaborators to amplify brand visibility.
• Track, measure, and analyze social media performance using different tools.
• Prepare regular performance reports and suggest data-driven improvements.
• Work closely with design, content, and marketing teams to ensure cohesive branding.
• Align social media activities with broader marketing campaigns and business objectives.

• Bachelor's degree in Marketing, Communication, or a related field.
• Proven track record of managing social media platforms for brands.
• Expertise in social media management tools.
• Strong analytical skills with the ability to interpret data and deliver actionable insights.
• Excellent communication, organizational, and project management skills.
• Experience managing social media for eCommerce brands or startups.
• Knowledge of SEO, SEM, and email marketing is a plus.
• Certification in Social Media Marketing.

Loc - Kolkata