Position : Senior Manager - Social Media Marketing (L5)
Education : Only MBA (Marketing) Full time
Experience : 3-8 Years
Location : Andheri Mumbai
Industry Preference : Agency
Purpose of the Role : To enhance customer experience and build brand's reputation by producing high quality digital content to disseminate across digital touch points.
Manage social footprint and create an engaged community of Brand loyalists online. Manage online reputation and ensure favourable share of voice across digital assets
Develop an electric Digital content strategy to enhance Brand reputation
- Build TMPV digital content strategy and identify tools and processes for effective communication of an assortment of messages from Marketing, Sales and Service through digital media to consumers
- Develop digital language book, ensuring the tone of voice is aligned with TMPV positioning
- Create content roadmap aligned to TMPV business priorities
Digital Marketing Communications content development
- Design and develop all digital communication material to aid all TMPV functions to execute digital communication/campaigns
- Setup of Content factory and Video factory to produce content tailored to digital audience
- Work towards communication plan for key events like Product launches, Brand campaigns etc.
- Assess the performance of the content and ensure optimization and corrections
Social Media Marketing
- Keep track of overall social media landscape and its evolutions
- Track and monitor competitor activities and create benchmarks
- Content development including contests and other engagement activities
- Day to day management of TMPV social media handles
- Develop Business from new features on social media to generate direct sales / revenue
Effective Online Reputation Management
- Develop the infrastructure to monitor and track all relevant conversations taking place on digital platforms
- Ensure effective use of ORM tools/software to extract full potential
- Manage ORM by working with departments like Brand, customer experience, customer service, plant team
- Monitor TAT's (first response & communication of overall resolution) and ensure that the relevant stakeholders are updated on TAT score & suggest ways to improve the performance
Retail Digital Marketing
- Support various functions within the company such as sales, after sales, used car etc to develop digital communication material
- Develop content adapted to local needs of Sales teams by going native/vernacular
- Support as need-be to enable digital actions to support retail activities
- Share of business Contribution of digital to retail
- Digital content penetration
Reporting and Analysis
- Reporting on TML social, ORM performance
- Content performance
- Industry reports for social media, content marketing
- Tracking competition and TML Brands
