Social Media Marketing Manager

Company Description Mobyink Innovation Pvt Ltd is a digital-first agency focused on turning D2C brands into strong online businesses. The company delivers end-to-end solutions spanning social media marketing, social media optimization, website development, and e-commerce management. Mobyink combines creativity, innovation, and data-driven strategies to help clients build compelling brand presence and achieve measurable growth. The team works across SEO and performance marketing to drive traffic, engagement, and conversions, positioning clients for long-term digital success.
Role Description The Social Media Marketing Manager role is a full-time, on-site position based in Jaipur. This role involves planning and executing social media marketing campaigns across platforms, managing content calendars, and aligning social media activities with overall brand and business objectives. The Social Media Marketing Manager will collaborate with designers, content creators, and performance marketing specialists to develop engaging posts, stories, and ads that drive audience growth and engagement. Daily responsibilities include monitoring social channels, optimizing posts using SMO best practices, analyzing campaign results, and reporting insights to stakeholders. The role also includes staying current with platform trends, competitor activities, and digital marketing best practices to continually refine strategies.
Qualifications

• Candidates should possess strong Social Media Marketing skills, including campaign planning, platform management, and audience engagement.
• Candidates should possess effective Communication skills, including clear written and verbal communication and collaboration with cross-functional teams.
• Candidates should possess Content Strategy skills, including planning content calendars, aligning messaging with brand goals, and adapting content to different platforms.
• Candidates should possess Social Media Optimization (SMO) skills, including optimizing posts, hashtags, and profiles to improve reach and engagement.
• Candidates should possess Digital Marketing skills, including basic understanding of SEO, performance marketing, analytics, and paid social campaigns.
• Additional beneficial qualifications include experience with social media analytics tools, familiarity with design collaboration tools, and a data-driven approach to decision-making.
• A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
• Ability to work on-site in Jaipur, manage multiple projects, and adapt quickly to changing priorities and trends.