Social Media Marketing Manager

Company Description Kidstown, founded in 2005, is a leading premium baby and kids shopping destination offering fashion, footwear, toys, and newborn essentials under one roof in Lucknow. The brand specializes in exclusive party wear apparel for newborns to 14-year-olds, delivering standout designs for special occasions. Kidstown also features a dedicated newborn collection with daily essentials, premium clothing, gifting sets, blankets, swaddles, and accessories. The store is home to unique toys from renowned global brands such as Barbie, Hot Wheels, and LEGO, along with one of the largest ranges of kids footwear for every age and occasion. Trusted by thousands of families for quality, style, and authenticity, Kidstown focuses on providing an exceptional, family-friendly shopping experience.

Role Description This is a full-time, on-site Social Media Marketing Manager role based in Lucknow. The Social Media Marketing Manager will plan, create, and manage content across social media platforms to strengthen Kidstown's brand presence and engagement. Responsibilities include developing and executing social media campaigns, optimizing posts and profiles, monitoring performance metrics, and coordinating with in-store teams to highlight collections, offers, and events. The role involves managing community interactions, responding to queries and comments, and maintaining a consistent brand voice. The Social Media Marketing Manager will collaborate with marketing and design teams to align social media initiatives with overall digital marketing strategies and promotional goals.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills.
• Candidates should possess effective Communication skills for audience engagement and cross-functional collaboration.
• Candidates should possess Content Strategy skills to plan and organize campaigns and ongoing social media content.
• Candidates should possess Digital Marketing skills to integrate social media with broader online marketing efforts.
• Experience managing brand pages on platforms such as Instagram, Facebook, and YouTube.
• Ability to analyze social media metrics and translate insights into actionable improvements.
• Creativity in visual and written storytelling tailored to parents and families.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Previous experience in retail, fashion, kids products, or consumer brands is an advantage.