About Us
Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.
At the core of Zycus platform is
Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecyclefrom sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.
Zycus is consistently recognized by top industry analysts such as
Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.
With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadershipshaping the future of intelligent procurement.
We Are An Equal Opportunity Employer
Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.
Job Description
We are looking for a passionate and creative
Social Media Marketing Manager to join our team. The ideal candidate will be responsible for managing and executing social media strategies, with a special focus on Instagram and YouTube, to promote classical music to a younger audience. The role will involve creating engaging content, increasing online presence, and driving campaigns that resonate with the youth, making classical music more accessible and appealing.
About Dedhia Music Foundation (DMF)
Dedhia Music Foundation is a non-profit organisation based in Mumbai, dedicated to promoting and preserving the rich heritage of Hindustani Classical music. As a CSR initiative of Zycus Infotech, DMF strives to connect younger generations with classical music through innovative and modern platforms.
Key Responsibilities
Social Media Strategy:
Develop and execute comprehensive social media strategies, particularly on Instagram and YouTube, to promote Hindustani Classical music to a youthful audience.
Content Creation
Create and curate engaging multimedia content (posts, stories, videos, reels, etc.) that highlights classical music performances, educational content, and upcoming events.
Community Engagement
Foster an interactive community of classical music enthusiasts by actively engaging with followers, responding to comments, and encouraging participation through polls, contests, and live sessions.
Campaign Management
Design and manage promotional campaigns that target the youth, using creative storytelling and influencers to increase the visibility of DMF's initiatives.
Collaboration
Work closely with the DMF team and classical musicians to produce content that resonates with the younger generation while maintaining the authenticity of the music.
Analytics And Reporting
Track and analyze social media performance metrics to assess the effectiveness of campaigns and adapt strategies accordingly. Provide regular reports to the leadership team on growth, engagement, and ROI.
Growth Hacking
Identify trends and leverage emerging social media tools and techniques to maximize audience growth and engagement.
Job Requirement
Qualifications
- Bachelor's degree in marketing, Communications, or a related field
- Proven experience in social media management, especially with Instagram and YouTube
- Strong understanding of youth culture and social media trends
- Creative flair and ability to create visually appealing and engaging content
- Passion for music, especially Indian classical music, is a plus
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to interpret data and derive actionable insights.
What We Offer
- A dynamic, creative, and supportive work environment.
- The opportunity to work closely with renowned artists and be part of a movement to preserve and promote Hindustani Classical music.
- Competitive salary and benefits.
