Social Media Marketing Manager

Company Description

BPlan Advisors Pvt Ltd specializes in building and growing businesses by partnering with corporates, founders, investors, and family offices. The company provides expertise in venture building, startup advisory, branding and marketing strategy, and corporate strategy. They also excel in investment promotion, particularly in India's sunrise sectors, leveraging government initiatives and policies. With a focus on business growth, funding, and strategy, BPlan Advisors supports clients in achieving sustainable success.

Role Description

We are seeking a creative, analytical, and performance-driven Social Media Manager to lead our brand presence, run paid ad campaigns, and drive consistent lead generation. The ideal candidate should have experience in strategy, content creation, performance marketing, and social media analytics.

Key Roles

• Develop, implement, and optimize social media strategies across Instagram, Facebook, LinkedIn, YouTube, and Twitter
• Create engaging content (posts, reels, stories, videos) aligned with brand goals
• Plan and manage monthly content calendars
• Run and optimize paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads)
• Lead generation through targeted campaigns and funnels
• Track and analyse campaign performance to maximize ROI
• Monitor industry trends, competitor activity, and platform updates
• Manage audience engagement: responses, comments, and basic ORM
• Prepare weekly and monthly performance and lead-generation reports
• Coordinate with designers, editors, and internal teams for campaign execution

Responsibility

• Minimum 2 years of experience in social media management
• Proven experience in lead generation and paid ads management
• Strong understanding of social media platforms and content trends
• Basic design skills (Canva or similar tools)
• Strong communication, analytical, and coordination abilities
• Ability to work independently and handle multiple projects