Social Media Marketing Manager

Social Media Marketing Manager

Experience: 5+ Years in Marketing

Employment Type: Full-Time

Location: Zundal Circle,Ahmedabad

About the Role

We are looking for an experienced and results-driven Social Media & Marketing Manager to lead and execute our online and offline marketing initiatives.

The ideal candidate should have strong experience in marketing strategy, social media, digital marketing, brand building, and campaign execution. Experience working with a SaaS, B2B, IT, or technology company will be highly preferred.

This role requires someone who can take ownership of marketing activities end-to-end — from planning and strategy to execution, performance tracking, and optimization across both digital and offline channels.

Key Responsibilities
Social Media & Digital Marketing

• Develop and execute the company's overall social media and digital marketing strategy.
• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, X, Reddit, and other relevant platforms.
• Develop content strategies and monthly content calendars aligned with business objectives.
• Oversee the creation and publishing of social media content, including posts, creatives, videos, campaigns, and promotional content.
• Plan and execute digital marketing campaigns for brand awareness, lead generation, engagement, and customer acquisition.
• Monitor social media trends, competitor activities, and industry developments.
• Analyze campaign and social media performance and use insights to improve results.
• Manage and coordinate with internal teams, designers, content creators, agencies, and external vendors as required.
• Identify and implement new marketing channels and growth opportunities.

SaaS / B2B Marketing

• Develop and execute marketing initiatives for SaaS products and technology solutions.
• Understand target audiences, customer personas, industry trends, and competitive positioning.
• Support B2B lead generation and demand-generation campaigns.
• Build marketing strategies that support product awareness, pipeline generation, and business growth.
• Experience in marketing a SaaS, software, IT, or B2B product will be strongly preferred.

Offline Marketing

• Plan and execute offline marketing initiatives in alignment with digital campaigns.
• Manage participation in events, exhibitions, conferences, meetups, networking events, and other industry activities.
• Coordinate with vendors and partners for offline marketing requirements.
• Plan and manage marketing collateral such as brochures, flyers, banners, standees, promotional materials, etc.
• Identify opportunities for offline brand visibility and business networking.
• Manage pre-event, event, and post-event marketing activities.

Strategy & Reporting

• Develop marketing plans and campaigns based on business goals.
• Define marketing objectives, KPIs, and timelines.
• Track and analyze marketing performance across online and offline channels.
• Prepare regular marketing reports and provide actionable insights to management.
• Manage marketing budgets and ensure effective utilization of resources.
• Continuously experiment with new strategies, channels, and campaign formats to improve marketing performance.

Required Skills & Qualifications

• 5+ years of professional experience in Marketing, Digital Marketing, Social Media Marketing, or a related field.
• Strong understanding of digital marketing, social media, content marketing, brand marketing, and lead generation.
• Proven experience in developing and executing marketing strategies and campaigns.
• Strong knowledge of platforms such as LinkedIn, Instagram, Facebook, Reddit, and other relevant channels.
• Experience managing marketing projects independently from planning through execution.
• Strong analytical and problem-solving skills with the ability to interpret marketing data.
• Excellent written and verbal communication skills.
• Strong project management and coordination skills.
• Creative mindset with a strong understanding of branding and content.
• Ability to manage multiple projects and priorities simultaneously.

Preferred Experience

• Experience working with a SaaS / B2B / IT / Technology company.
• Experience with SaaS marketing, demand generation, and B2B lead generation.
• Strong experience in LinkedIn marketing.
• Experience with Reddit, Facebook Groups, or other online communities.
• Experience managing or coordinating events, exhibitions, conferences, and offline marketing activities.
• Experience working with marketing agencies, freelancers, designers, and external vendors.
• Familiarity with tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, Canva, HubSpot, or similar marketing platforms.

Ideal Candidate

We are looking for someone who can think strategically as well as execute independently. The ideal candidate should be capable of taking ownership of the company's marketing activities rather than focusing only on social media posting.

• A strong candidate will understand how to build a brand, generate awareness and leads, execute campaigns, analyze performance, and create opportunities through both digital and offline marketing channels.