Marketing Manager Social Media & Digital Marketing

Title: Marketing Manager – Social Media & Digital Marketing

Location: Ahmedabad, Gujarat

Work Hours: 1:30 PM TO 10:30 AM IST (Monday Through Friday)

About iConsultera

iConsultera is a next-generation business consulting and outsourcing company helping staffing firms, accounting agencies, technology service providers, and global enterprises scale smarter through a powerful blend of skilled talent, operational excellence, and AI-enabled solutions.

Role Overview

We are looking for a Marketing Manager who can independently manage and execute our digital marketing, social media, content, email marketing, and other strategies. The ideal candidate should have hands-on experience with Canva, LinkedIn, Instagram, YouTube, email marketing, Zoho Campaigns, Zoho CRM, content creation, campaign management, and paid advertising. Experience in IT Services, Staffing, Recruitment, Outsourcing, BPO/KPO, Consulting, or Professional Services will be highly preferred.

Key Responsibilities

Digital & Social Media Marketing

* Develop and execute the company's digital marketing strategy across multiple platforms.

* Manage and grow iConsultera's LinkedIn, Instagram, YouTube, and other social media channels.

* Create engaging and professional posts, creatives, videos, reels, banners, and other marketing materials.

* Plan and maintain a monthly social media content calendar.

* Monitor social media engagement, reach, followers, and lead-generation performance.

* Stay updated with digital marketing trends, platform algorithms, and B2B marketing best practices.

Content & Creative Marketing

* Create marketing content for services, campaigns, company updates, hiring, client success stories, and industry insights.

* Design professional creatives using Canva.

* Coordinate with internal teams to collect information and convert it into engaging marketing content.

* Develop presentations, brochures, service profiles, case studies, and other marketing collateral.

* Maintain consistent company branding across all communication channels.

B2B Lead Generation

* Develop and execute strategies to generate qualified B2B leads.

* Research target industries, companies, decision-makers, and potential clients.

* Support the Sales/BD team with qualified prospect lists and marketing-generated leads.

* Work with LinkedIn and other platforms to identify and engage potential prospects.

* Develop campaigns targeting companies across international markets.

* Track marketing-generated leads and coordinate with the Sales/BD team for follow-up and conversion.

Email Marketing & Campaigns

* Plan and execute targeted B2B email marketing campaigns.

* Create email campaigns, newsletters, promotional emails, and lead-nurturing sequences.

* Manage campaigns using Zoho Campaigns.

* Build and segment email databases based on industry, geography, company size, and prospect profile.

* Monitor campaign performance, including open rate, click-through rate, response rate, leads, and conversions.

* Conduct A/B testing and continuously optimize email campaigns.

* Coordinate with the Sales/BD team to convert campaign responses into qualified opportunities.

CRM & Marketing Automation

* Maintain and manage marketing leads using Zoho CRM.

* Track marketing campaigns and lead sources.

* Maintain accurate records of prospects and campaign activities.

* Develop basic lead-nurturing and marketing automation workflows.

* Prepare regular reports on marketing performance and ROI.

Campaign & Brand Management

* Plan and execute marketing campaigns for company services and business initiatives.

* Develop strategies to improve brand awareness and online visibility.

* Coordinate with Sales, Recruitment, HR, and Management teams on marketing requirements.

* Identify new marketing channels and opportunities for business growth.

* Analyze competitors and market trends to identify opportunities.

Required Skills & Experience

* 6+ years of experience in Digital Marketing / B2B Marketing / Marketing Management.

* Hands-on experience managing LinkedIn, Instagram, YouTube, and other social platforms.

* Strong experience in B2B lead generation and digital marketing.

* Hands-on experience with Canva and content/creative creation.

* Strong knowledge of Email Marketing and Email Campaigns.

* Experience with Zoho Campaigns is preferred.

* Experience with Zoho CRM or other CRM/marketing automation platforms.

* Strong understanding of LinkedIn marketing and B2B prospecting.

* Excellent written and verbal communication skills.

* Strong content-writing and copywriting skills.

* Ability to analyze campaign performance and prepare marketing reports.

* Ability to independently plan, execute, and manage marketing activities.

Preferred Industry Experience

* IT Services

* IT Staffing & Recruitment

* Outsourcing

* BPO / KPO

* SaaS / Technology

* IT Consulting

* Accounts Outsourcing

* Business Consulting

Key Performance Indicators (KPIs)

* Qualified B2B leads generated

* Marketing-generated sales opportunities

* LinkedIn reach and engagement

* Social media growth

* Email open and response rates

* Email-generated leads

* Website/social traffic

* Campaign conversion rate

* Cost per lead, where applicable

* Marketing contribution to business development

* Content production and campaign execution

Ideal Candidate

The ideal candidate is someone who can think strategically but also execute independently. You should be comfortable with everything from creating a Canva post and writing LinkedIn content to launching a Zoho Campaigns email campaign, generating B2B leads, analyzing campaign performance, and supporting the Sales team with qualified opportunities.