Social Media Marketing Manager

Social Media Manager: This role is all about curating the vibe and keeping the digital scene buzzing. It's for that creative force who blends savvy content ideas with sharp strategy, making sure every post feels fresh, relatable, and undeniably fun. Bring a modern, agile mindset that challenges old habits, replacing them with fresh, innovative approaches that truly connect with today's audience

A Day in the Life of a Social Media Manager at Airtel: The day kicks off with a scroll through the latest Instagram stories and reels to catch what's trending. The focus shifts to YouTube, where you dive into comment threads, fine-tune video details, and brainstorm bold ideas that break away from the norm. And finally to Facebook to review post performance.

Responsibilities:

Content Strategy: Develop and execute a comprehensive content strategy for Airtel social media handles Reels:

Create engaging and informative reels that deliver solutions to common problems in an interesting way.

Customer Engagement: Engage with customers through comments, messages, and community interactions

Collaboration: Collaborate with cross-functional teams, including brand, marketing, product, to gather information, address customer pain points, and create content that meets customer needs.

Analytics and Reporting: Monitor channel performance, track key metrics, and analyze viewer behavior to identify opportunities for improvement. Provide regular reports on the channel's growth and performance.

Channel Promotion: Implement strategies to increase community base, views, and engagement on the Airtel handles.

Work Experience

6+ years experience in a digital marketing social media management / Online community management

Experience in driving & implementing community strategy for B2C/B2B mobile applications / platforms

Appreciation of Social Media Management + Updated on the latest digital marketing trends, platforms

Proven experience briefing and working with Agencies, Media, Influencers, Creative teams

Qualifications and Skills

Bachelors/Master's degree or equivalent in a relevant subject area

Proven experience in managing large social media handles

Excellent communication skills, both written and verbal, with the ability to convey complex information in a clear and concise manner.

Customer-centric mindset and a passion for delivering exceptional customer experience.