Social Media Marketing Intern

Social Media Marketing Intern — Sora Lights

New Delhi (Ghitorni Studio) · Internship · In-office

About Sora Lights

Sora Lights is a premium architectural and decorative lighting brand working with architects, interior designers, and hospitality clients across India. We design sculptural, editorial lighting — floor lamps, pendants, wall sconces — with a strong, considered visual identity. Our Instagram is the front window of the brand, and this internship is about making it shine.

The Role

You'll help run and grow Sora Lights social presence — turning our products and projects into content that feels editorial, not salesy. A major part of this role is using AI tools to create and scale content: generating visuals, restaging product shots, drafting copy, and producing reels and graphics without a traditional shoot. This is a hands-on internship for someone with a genuine eye for design who's fluent (or fast-learning) with today's AI content stack.

What you'll do

• Use AI image and video tools (ChatGPT/DALL·E, Midjourney, Firefly, Runway, Sora, Kling, or similar) to create and restage on-brand content from existing product photos and references
• Plan and maintain the monthly content calendar across Instagram (primary), plus Pinterest and LinkedIn
• Produce reels, carousels, and graphics — using AI generation, editing, and design tools rather than live shoots
• Write and refine captions and copy with AI assistance, always matching the brand voice: minimal, design-led, never salesy
• Restage and enhance real product photos into editorial scenes (AI relighting, backgrounds, mockups) while keeping the actual fixtures accurate
• Research trends, formats, audio, and AI techniques, and adapt them to our aesthetic
• Engage with our community — replies, comments, DMs, and outreach to design pages and collaborators
• Track performance (reach, saves, engagement, growth) and share simple weekly insights
• Maintain an organised, well-labelled content and prompt/asset library

What we're looking for

• Genuinely fluent with AI content tools — image generation, AI video, and AI copy — or a fast learner who's already experimenting with them
• A real eye for aesthetics — you can tell why a feed looks premium or cheap, and you can prompt AI toward the premium version
• Strong written English and a feel for brand voice and captions
• Comfortable with editing/design tools (CapCut, Canva, Lightroom, or similar) to finish AI-generated content
• Organised, self-driven, and able to hit a posting schedule
• Interest in design, interiors, architecture, or lifestyle branding is a big plus
• Bonus: Meta Business Suite / basic ads familiarity, or graphic design skills

What you'll gain

• Direct mentorship from the founder of a growing premium design brand
• Ownership of a real brand's social presence, built on a modern AI-first workflow
• A portfolio of published, AI-assisted creative work with a distinctive editorial aesthetic
• Exposure to how a design-led business actually runs — product, content, and clients

Location: In-office at our Ghitorni studio, New Delhi.

Duration: 3 months · Stipend: 5000 - 7500

To apply: Send your CV, plus any portfolio, social handles, or AI-generated work you've made, to [Confidential Information]