Roles & Responsibilities
- Manage and grow LinkedIn profiles of company leadership.
- Create engaging posts, carousels, polls, and content ideas aligned with industry trends.
- Research viral topics, trending formats, and content strategies to increase engagement and visibility.
- Develop content calendars and maintain posting consistency.
- Monitor competitors, founders, and industry leaders to identify new opportunities and content ideas.
- Generate creative campaigns that support brand awareness and business generation.
- Write compelling captions and optimize content for LinkedIn algorithms.
- Engage with relevant communities, comments, and conversations to increase reach.
- Track performance metrics and suggest improvements based on analytics.
- Coordinate with internal teams to gather insights, success stories, and updates for content creation.
- Use AI tools such as ChatGPT, Canva, and other content tools to improve productivity and creativity.
Required Skills
- 0–1 year of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
- Good understanding of LinkedIn and personal branding.
- Strong written English and communication skills.
- Ability to identify viral trends and convert them into engaging content.
- Creative mindset with attention to detail.
- Familiarity with Canva, ChatGPT, and basic design tools.
- Understanding of social media analytics and engagement metrics.
- Self-driven, curious, and willing to experiment with new ideas.
Good to Have
- Experience managing founder or leadership profiles.
- Knowledge of AI, technology, startups, and B2B marketing.
- Experience creating LinkedIn carousels and short-form content.
- Basic video editing skills.
Key Performance Indicators (KPIs)
- Growth in LinkedIn followers and profile impressions.
- Increase in post engagement and reach.
- Consistency in content publishing.
- Number of viral or high-performing posts generated.
- Contribution to inbound leads and business opportunities.
