Social Media Marketing Intern

About MindDhara

MindDhara is a global-to-local ecosystem advancing brain and mind health across the lifespan. We work across training, clinical support, and research to strengthen culturally grounded, trauma-informed, and evidence-led approaches to mental and neurological well-being, with a particular focus on South Asian communities. Our work is shaped by lived experience and global expertise, grounded in dignity, co-production, and long-term systems thinking.

MindDhara operates through three interdependent arms:

• MindDhara Forward: training, mentorship, and global readiness for psychology students and early-career professionals
• MindDhara Couch: culturally responsive cognitive and mental well-being support
• MindDhara ATLAS: research, innovation, and South Asiancentred scientific advancement

Together, these arms create a regenerative pipeline where today's learners become tomorrow's clinicians, researchers, and mentors.

Role Overview

As a Social Media Marketing Intern, you'll be embedded into MindDhara's core communication and growth engine. You'll help shape how MindDhara shows up publicly, across platforms, campaigns, launches, and community conversations.

You'll work closely with:

• Founder & CEO
• Visual & Graphic Design team
• Tech Team
• Outreach, Partnerships, and Operations leads

This role blends strategy, creativity and systems thinking. You'll learn how a mission-led organisation builds trust, grows communities, and converts attention into impact.

Internship Details

• Duration: 3 months
• Location: Remote (must be present in India)
• Commitment: Approximately 15 hours per week
• Work Environment: Fully remote (must be based in India), flexible hours, globally collaborative team
• Compensation: Training-focused, unpaid internship
• Certification: Official Certificate of Completion awarded upon successful completion

Key Responsibilities

Content & Platform Management:

Plan, write, schedule, and publish content across Instagram, LinkedIn, and X

Translate research, psychology concepts, and community insights into clear, engaging posts

Maintain a structured content calendar aligned with MindDhara's campaigns and priorities

Campaigns & Growth:

Support campaign planning for launches, webinars, challenges, mentorship programmes, and announcements

Assist in ideation for reels, carousels, long-form posts, and story-based content

Track what's working and what's not, and adapt fast

Analytics & Strategy:

Monitor engagement, reach, saves, clicks, and audience growth

Prepare simple performance summaries using platform insights

Use data to refine tone, timing, and content formats

Collaboration & Execution:

Work with designers using data and analytical evidence

Coordinate with outreach and partnerships teams to align messaging

Support website and email updates where needed

Community & Brand Voice

Help uphold MindDhara's tone, culturally grounded, trauma-informed, evidence-led

Support responses, engagement, and community touchpoints when required

Tools You'll Use at MindDhara:

Canva (brand templates, carousels, stories)

Meta Business Suite

LinkedIn Page & Analytics

Google Workspace (Docs, Sheets, Slides)

Notion or Google Sheets for content planning

Basic analytics from platform insights

Optional exposure to Mailchimp / email tools

Qualifications: (Essential)

Strong written communication skills

Comfort using Instagram and LinkedIn professionally

Basic understanding of social media content formats and engagement

Ability to meet deadlines and work independently

Interest in psychology, mental health, neuroscience, or social impact

Can Be Developed During the Internship

Content strategy and campaign planning

Analytics interpretation and reporting

Brand voice development

Cross-cultural digital storytelling

Professional communication within a global organisation

How Involved You'll Be:

• This role offers high creative freedom with guidance and collaboration
• You'll be encouraged to bring ideas, formats, and perspectives
• You'll receive direction on brand standards, messaging, and priorities
• You'll also be guided on how content supports outreach, trust-building, and sales funnels, so your work connects creativity with real organisational growth.
• You'll gain visibility into how social media translates into engagement, partnerships, and conversions

Feedback & Guidance:

Regular feedback check-ins

Direct guidance from senior team members

Space to reflect, iterate, and improve

What This Internship Opens Up For You:

After this internship, you'll leave with:

Real experience running social media inside a mission-led organisation

Campaign and content samples for your portfolio

Confidence working with founders, designers, and operations teams

Exposure to global mental health, psychology, and neuroscience ecosystems

This experience supports pathways into:

Social media and digital marketing roles

Communications and brand strategy

Mental health organisations, startups, NGOs

Research, education, and advocacy spaces