Social Media Marketing Executive

We are looking for a creative and hands-on Social Media & Content Manager to handle the digital presence of a pet brand across platforms. This role requires someone who understands social media storytelling, visual content creation, and community building, and can manage the brand's presence across Instagram, YouTube, and other relevant platforms.

The ideal candidate should be able to research the category, understand competitors, create engaging content, design creatives, and edit short-form videos while maintaining a consistent brand voice.

Key Responsibilities

Social Media Management

1. Manage and grow the brand's presence on Instagram, YouTube, and other platforms such as Pinterest.

2. Plan and execute a monthly content calendar including posts, reels, and stories.

3. Monitor trends and identify opportunities for relevant and timely content.

4. Create engaging social media posts, captions, and storytelling content aligned with the brand's voice.

5. Source and curate relevant content ideas from the category.

6. Design high-quality social media creatives using tools such as:

Canva

Adobe Photoshop

CorelDRAW

or any equivalent design software

Ensure visual consistency across all platforms.

Video & Reel Creation

7. Edit short-form videos and reels for social media.

8. Identify trends and create engaging reel formats aligned with the brand.

9. Handle basic video editing for YouTube Shorts and Instagram Reels.

10. Conduct competitor research and category analysis.

11. Track trends in pet care, sustainability, and conscious living.

12. Identify content gaps and opportunities.

13. Monitor comments and messages.

14. Help build a community of conscious pet parents aligned with the brand philosophy.

Required Skills

Strong understanding of Instagram, YouTube, and short-form video content

Ability to create and design social media creatives

Experience with Canva / Photoshop / CorelDRAW or similar tools (any or all )

Basic video editing skills

Strong visual sense and storytelling ability

Ability to work independently and execute ideas end-to-end

What We're Looking For

Someone who is:

Creative and curious

Comfortable experimenting with new content formats

Able to take ownership of the brand's social media presence

Passionate about building meaningful digital communities

Location- Noida , Sector 140

Experience- 1 to 2 years