Company Description
Nourish by Karisma empowers individuals to achieve lasting health through personalized nutrition, habit coaching, and holistic wellness. The company combines science, mindfulness, and sustainability to create transformative wellness experiences. With an emphasis on precision, empathy, and fostering long-term balance, Nourish by Karisma is dedicated to improving overall well-being. Our mission is to inspire holistic living and sustainable health choices for our clients.
Role Description
Please read carefully before applying.
We're looking for a
hands-on Social Media Marketing Executive who can manage NBK's social media
end-to-end, from content creation and publishing to paid ads execution and CRM tools.
This role is execution-heavy and impact-driven. You'll work closely with the founder and growth team to scale reach, leads, and conversions.
Key responsibilities
1.Social Media Management
- Plan and execute Instagram and LinkedIn content strategy (Reels, Posts, Stories, Carousels)
- Handle day-to-day posting, captions, hashtags, and scheduling
- Repurpose long-form content into short-form reels and stories
- Maintain brand voice, tone, and visual consistency
- Track and improve engagement metrics (reach, saves, shares, profile visits)
2.Content Creation
- Ideate reel hooks, scripts, and content angles aligned with business goals
- Coordinate with the founder for shooting content (direction + planning)
- Basic video editing (reels, subtitles, cuts)
- Create simple creatives for ads and promotions
3.Meta Ads
- Execute and manage Meta ad campaigns (Lead Ads, DM Ads, Retargeting)
- Audience targeting, creative testing, budget optimization
- Monitor CPL, CTR, ROAS and report performance weekly
- Coordinate ad creatives and copy aligned with current offers
4.Go-to-Market Strategy
- Support launch strategies for new programs, offers, or campaigns
- Assist in funnel planning (content → lead → conversion)
- Align content + ads with monthly revenue goals
5.CRM Tools and Lead Flow
- Ensure Instagram leads flow into CRM (Zoho CRM)
- Manual Data Entry of Leads into CRM incase automation doesn't work
- Coordinate or manage basic automation (Meta → CRM → WhatsApp/email)
- Tag leads correctly and ensure lead source tracking
- Work closely with sales to improve lead quality and follow-up outcome
Qualifications
- 1-2 years of experience in Social Media Marketing (Instagram-first brands preferred)
- Hands-on experience with Meta Ads Manager
- Strong understanding of Instagram growth, content formats, and trends
- Ability to think beyond posting, understands funnels and conversions
- Basic knowledge of CRMs (Zoho CRM preferred) or lead integrations
- Comfortable working with performance metrics and reports
- Good communication and coordination skills
- Self-starter who can manage tasks without constant supervision
What We Offer
- Opportunity to work with a growing personal brand in the wellness space
- High ownership role with real impact on growth and revenue
- Direct exposure to ads, funnels, and scaling strategies
- Remote working environment
- Performance-based growth opportunities
How to Apply
Email your application to:
[Confidential Information]
Include:
- Your updated resume
- Instagram handles/pages you've managed
- Meta ad campaign samples (if available)
- A short note on how you would grow NBK's Instagram in 90 days
