Job Overview:
We are looking for a creative, strategic, and execution-focused Social Media Manager to manage and grow client social media accounts, primarily on Instagram, with secondary responsibility for Facebook. This role requires deep understanding of the F&B industry, strong content judgment, and the ability to drive virality while maintaining brand consistency and client satisfaction.
You will be responsible for content strategy, approvals, trend execution, team coordination, and ensuring timely, high-quality delivery across all assigned client accounts.
Roles and Responsibilities:
- Manage end-to-end social media execution for assigned caf and restaurant clients
- Take complete ownership of Instagram pages and ensure Facebook posting alignment
- Deeply understand each client's business, target audience, city trends, and brand positioning
- Ensure timely posting with strict adherence to content calendars and schedules
- Develop platform-specific content strategies tailored to each F&B brand
- Ideate, plan, and finalize monthly content calendars
- Approve all content before posting, including reels, static posts, captions, music, hashtags, and creatives
- Ensure high posting hygiene with zero errors in spelling, grammar, audio selection, and brand tone
- Drive innovative, original, and trend-led content with a clear objective of virality and reach
- Monitor Instagram and Facebook trends daily
- Coordinate with internal teams including designers, videographers, editors, and account managers
- Understand how virality works and apply it to real-world caf and restaurant marketing
- Ensure content delivers meaningful views, engagement, and local buzz
- Maintain high client satisfaction and proactively manage expectations
- Minimize client escalations through structured communication and quality execution
Requirements:
- Minimum 2 years of experience in Social Media Management
- Agency experience in a marketing or digital marketing agency
- Prior experience handling F&B, caf, or restaurant brands is required
- Strong understanding of Instagram and Facebook algorithms
- Proven experience in content planning, approvals, and trend execution
- Excellent attention to detail and proofreading skills
- Strong organizational and multitasking abilities
