Company Description
VeCura Wellness is India's first scientific slimming clinic, offering specialized services in weight loss, inch loss, and body contouring for over 5 years. Leveraging scientific, non-surgical treatments in conjunction with a holistic approach, VeCura offers customized programs tailored to clients individual needs for sustainable and safe results. With 20+ clinics and a team of 200+ wellness experts, VeCura has a strong presence across South India, including Tamil Nadu, Andhra Pradesh, Telangana, and Pondicherry. The company is proud to have positively impacted over a lakh satisfied clients by delivering personalized slimming and weight loss solutions following expert consultations.
Position Summary
We're seeking aSocial Media Managerwho understands the wellness and aesthetic industries, can create engaging and visually appealing content, and lead a content creation team. This role will manage both VeCura Wellness (mass premium) and ReSculpt (ultra-premium) brands across all social platforms.
Reporting to: Owner
Team Size: 2-4 content creators, designers, videographers
Location: Chennai (with travel to Hyderabad if needed)
Experience: 3-5 years in social media management, preferably healthcare/wellness/beauty
Key Responsibilities:
- Content Strategy and Planning:
- Develop and execute comprehensive social media strategies for both brands
- Create monthly content calendars aligned with business objectives (lead generation, brand building, education)
- Identify trending topics, formats, and opportunities in the wellness/aesthetic space
- Plan seasonal campaigns (wedding season, summer body, post-pregnancy, New Year transformations)
- Differentiate the content strategy between VeCura (accessible wellness) and ReSculpt (luxury aesthetic)
- Coordinate with clinical teams for treatment launches, new technology rollouts
2. Content Creation (40%)
- Video Content: Client transformation stories and testimonials
- Treatment walkthroughs and educational content
- Doctor/expert interviews and Q&A sessions
- Behind-the-scenes clinic operations
- Reels, Shorts, TikTok-style content for maximum engagement
- Static Content: Before/after transformations (tastefully executed)
- Educational infographics (body science, treatment benefits)
- Technology showcases (CoolSculpting, Tesla Former, etc.)
- Client success stories and testimonials
- Promotional graphics for offers and packages
- Written Content: Engaging captions with strong hooks
- Educational long-form posts
- Client stories and case studies
- FAQ content addressing common misconceptions
- Blog posts for website (SEO-driven)
3. Team leadership and management:
- Lead and mentor content creation team (designers, videographers, copywriters)
- Assign projects and manage workflow/deadlines
- Conduct creative briefings and feedback sessions
- Build SOPs for content creation, approval workflows, brand guidelines
- Collaborate with clinical teams to source client stories and testimonials
- Coordinate with external agencies/freelancers as needed
4. Community :
- Monitor and respond to comments, DMs, reviews across all platforms
- Engage with followers, build community, foster conversations
- Handle customer inquiries and route to appropriate teams
- Manage influencer collaborations and partnerships
- Track competitor activity and industry trends
5. Analytics and Optimization:
- Track performance metrics (reach, engagement, conversions, lead quality)
- Conduct A/B testing on content formats, hooks, CTAs
- Provide monthly reports with insights and recommendations
- Optimize content based on performance data
- Monitor ROI on paid social campaigns (in coordination with the digital and finance team)
Required must have skills:
Content Creation Expertise:
- Proven ability to create viral/high-engagement content (share portfolio)
- Strong video editing skills (CapCut, Premiere Pro, Final Cut)
- Graphic design proficiency (Canva, Photoshop, Illustrator)
- Mobile-first content mindset (Reels, Stories, Shorts)
- Understanding of platform algorithms (Instagram, Facebook, YouTube, LinkedIn)
Strategic Thinking:
- 3-5 years managing social media for brands (preferably healthcare/wellness/beauty)
- Experience with both organic and paid social strategies
- Understanding of sales funnels and customer journey
- Data-driven decision making
Communication:
- Excellent copywriting skills in English (Tamil is a bonus)
- Ability to simplify complex medical/scientific concepts
- Strong storytelling abilities
- Professional communication with clients for testimonials
Leadership:
- Experience managing creative teams
- Project management skills
- Ability to give constructive feedback
- Collaborative mindset with clinical/sales teams
