Social Media Manager

Company Description

Urviya is a mid-premium to premium ethnicwear brand that celebrates tradition through the delicate craft of Chikankari. The brand seamlessly combines intricate hand embroidery with modern silhouettes, creating garments that honor heritage while suiting contemporary lifestyles. Inspired by a young girl's dream, Urviya was founded to encapsulate the elegance of handcrafted fashion and the cultural legacy of Lucknow's artisans. Every piece is a heartfelt tribute, crafted with emotion, skill, and love, making Urviya a story woven into every thread.

Role Description

This is a full-time hybrid role for a Social Media Manager, based in Lucknow with the flexibility of partial remote work. The Social Media Manager will oversee content planning, creation, execution, and performance monitoring across various platforms. Responsibilities include developing and implementing social media strategies, optimizing engagement, analyzing metrics, and collaborating with teams to align content with the brand voice and marketing goals. This individual will manage interactions with the audience and execute campaigns to strengthen the online presence of Urviya.

Qualifications

• Proficiency in Social Media Marketing, Social Media Optimization (SMO), and managing brand presence on various platforms
• Strong Communication and Writing skills to create impactful messaging and foster audience engagement
• Experience with Content Strategy, campaign planning, and analytics-driven performance measurement
• Familiarity with visual design tools is a plus
• Highly organized, detail-oriented, and able to work in a hybrid work environment
• Bachelor's degree in Marketing, Communications, or a related field preferred