Social Media Manager
4+ years
Hyderabad
6 days working
Key Responsibilities:
Social Media Management
- Manage and grow business social media accounts (Instagram, Facebook, LinkedIn, Twitter/X, YouTube)
- Create, schedule, and publish engaging content (posts, reels, stories, carousels, videos)
- Track trends, hashtags, and viral content to keep brands relevant
- Engage with followers, respond to comments and DMs, and build strong online communities
Digital Marketing Campaigns
- Plan and execute paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads)
- Set up conversion tracking, A/B testing, and audience segmentation
- Optimize campaigns for ROI, CTR, CPC, lead generation, and ROAS
- Manage and optimize monthly ad budgets efficiently
Content Strategy & Creation
- Develop monthly content calendars aligned with business goals
- Write compelling captions, scripts, and ad copies
- Coordinate with designers and videographers for high-quality creatives
- Repurpose content across platforms (blogs reels carousels)
Analytics & Reporting
- Track performance using Google Analytics, Meta Business Suite, and platform insights
- Prepare weekly/monthly reports on reach, engagement, conversions, and ROAS
- Identify top-performing content and scale winning strategies
Required Skills & Experience
Must-Have (4+ Years Proven Experience):
- Managing business social media accounts with measurable growth
- Running paid campaigns via Meta Ads Manager and Google Ads
- Content creation using Canva, CapCut, or Adobe Creative Suite
- Performance analysis and reporting
Technical Skills
- Meta Business Suite, Google Analytics, Google Tag Manager
- Social media scheduling tools
Soft Skills
- Strong copywriting and storytelling
- Creative mindset with a good design sense
- Ability to work in a fast-paced agency environment
- Excellent communication and teamwork skills
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field (preferred)
- Minimum 4+ years of experience in digital marketing/social media (agency or in-house)
- Portfolio or case studies demonstrating real results (follower growth, engagement, ad ROI)
What We Offer
- Competitive salary
- Creative freedom and ownership of campaigns
- Continuous learning and professional growth opportunities
