Social Media Manager

The Pencil Advertising is an eCommerce enabler dedicated to helping businesses grow through comprehensive Full-Funnel Solutions. We specialize in managed consultancy services for some of the largest online marketplaces in India. Our mission is to empower businesses to thrive in the online retail space by offering tailored strategies and expert guidance. Committed to innovation and excellence, we create impactful digital experiences that drive results for our clients.

This is a full-time, on-site Social Media Manager role based in Ahmedabad. The Social Media Manager will be responsible for developing and executing effective social media strategies, optimizing social media accounts, creating and curating engaging content, and fostering meaningful interactions with the target audience. The role also involves analyzing performance metrics, managing campaigns, and collaborating with internal teams to ensure consistent brand messaging across all social media platforms.

• Strong expertise in Social Media Marketing and Social Media Optimization (SMO)
• Excellent Communication and Writing skills to create engaging content and communicate effectively with audiences
• Experience in developing and implementing Content Strategies tailored to brand objectives and target audiences
• Knowledge of analytics tools and ability to interpret performance metrics to optimize campaigns
• Creative mindset, attention to detail, and ability to adapt to changing trends in social media strategies
• Experience with graphic design tools and basic video editing is a plus
• Bachelor's degree in Marketing, Communications, or a related field