We are seeking a result-driven Digital Marketing & Social Media Manager to lead end-to-end digital marketing initiatives. The role includes primary responsibility for managing the social media team, along with overseeing social media calendars, conducting social media audits, ensuring effective agency coordination, and executing Meta Ads campaigns to drive brand growth and performance.
Key Responsibilities
- Lead and manage the Social Media Team (primary responsibility)
- Develop and execute integrated digital marketing strategies across multiple channels
- Plan, create, and manage social media content calendars aligned with brand goals
- Conduct regular social media audits to analyze performance and identify areas for improvement
- Manage and optimize all social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
- Coordinate with agencies for creative, performance, and campaign execution
- Plan and execute Meta Ads (Facebook & Instagram ads) and other paid campaigns
- Monitor campaign performance and optimize for improved ROI
- Analyze data using tools such as Google Analytics and Meta Business Manager
- Coordinate with internal teams for campaign planning and execution
- Manage influencer marketing and online PR activities
- Drive engagement, lead generation, and brand awareness
- Stay updated with the latest digital marketing trends
About Company: We are a manufacturer and exporter of premium and quirky stationery goods, children's books, and novelties.
