Job Title: Social Media Manager
Location: Mumbai, Maharashtra
Job Type: Full-Time
Job SummaryWe are seeking a creative, data-driven, and strategic Social Media Manager to oversee our brand's social media presence across all platforms. You will be responsible for developing and executing social media strategies that drive engagement, increase brand awareness, and support overall business goals. The ideal candidate is both a content creator and a community builder who understands how to grow and nurture an online audience.
Key Responsibilities- Develop, implement, and manage our social media strategy across platforms (e.g., Instagram, Facebook, Twitter/X, LinkedIn, TikTok, YouTube, Threads, etc.)
- Create and schedule engaging, original content (text, image, video, etc.)
- Monitor social channels for trending news, ideas, and feedback
- Respond to comments, messages, and mentions in a timely and professional manner
- Collaborate with marketing, design, PR, and product teams to support campaigns and launches
- Analyze performance metrics (reach, engagement, conversions, etc.) and adjust strategies accordingly
- Manage paid social media advertising campaigns
- Stay current on platform updates, algorithm changes, and industry trends
- Maintain a consistent brand voice and aesthetic across all platforms
- Use social listening tools to gather insights and report on audience sentiment
Qualifications- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 3+ years of experience in social media management or digital marketing
- Strong writing, editing, and storytelling skills
- Proficiency in Canva, Adobe Creative Suite, or similar tools is a plus
- Knowledge of SEO, content marketing, and analytics platforms (Google Analytics, Meta Insights, etc.)
- Excellent organizational and time management skills
- Ability to work independently and collaboratively in a fast-paced environment
Preferred Skills- Experience in Fashion industry
- Familiarity with influencer marketing or community management
- Video editing or short-form content creation (Reels, TikTok)
