Social Media Manager

We're building India's first AI-native management education brand - a ground-up rethink of what a business degree should look like in the post-AI world. This is a 01 initiative with a confirmed first cohort launching in 2026. This is a 01 role with real ownership, not a template to maintain.

About the Role

We need someone who lives on Instagram not to manage it, but to build a brand on it. You'll own the channel end-to-end: strategy, content calendar, reels, carousels, stories, hooks, and community engagement. This is not a post 3x a week job. It's a build job.

What You'll Own

• Instagram strategy, content calendar, and publishing rhythm for this new brand
• Short-form video: reels ideation, hooks, scripting, briefing the video team, and performance review
• Carousels and infographics: concept, copy, and coordination with design
• Stories and community: daily engagement, DMs, polls, and brand voice consistency
• Trend identification: spotting what's working in edu-content and adjacent categories before it goes mainstream
• Analytics: weekly reporting on reach, saves, shares, follower growth, and profile visits with a clear POV on what to do next