Social Media Manager

About the Role

We are looking for a creative and strategicSocial Media Managerto lead our digital presence and grow our online community. The ideal candidate should be passionate about storytelling, content creation, and social media trends, with the ability to translate brand values into engaging content that drives visibility, engagement, and conversions.

This is a full-time, on-site role for a Social Media Manager, based in Chennai. The Social Media Manager will play a key role in creating and executing innovative social media strategies to engage audiences and amplify the SSFC brand. Responsibilities include developing content strategies, managing social media marketing campaigns, optimizing social media channels (SMO), monitoring analytics, and fostering meaningful audience engagement to grow the institution's digital presence.

As a Social Media Manager, you will be responsible for managing and executing our social media strategy across platforms such as Instagram, LinkedIn, YouTube, Facebook, and emerging digital channels.

Key Responsibilities

Develop and implement a comprehensivesocial media strategyaligned with brand and business goals

Plan, create, and schedule engagingcontent across multiple platforms

Manage daily posting, comments, messages, and community engagement

Collaborate with design, marketing, and content teams to create impactful campaigns

Monitor social media trends and competitor activities to identify growth opportunities

Analyze performance metrics and optimize campaigns based on insights and data

Manage paid social campaigns when required

Maintain a consistentbrand voice and visual identityacross platforms

Support marketing launches, events, and promotions through social media initiatives

Requirements

Proven experience as aSocial Media Manager or Digital Marketing professional

Strong understanding ofsocial media platforms, algorithms, and trends

Experience withcontent planning tools, analytics dashboards, and scheduling platforms

Excellent written and visual storytelling skills

Ability to manage multiple campaigns and deadlines effectively

Creative mindset with a strong sense of aesthetics and branding

Knowledge of social media analytics and performance reporting

Preferred Skills

Experience infashion, lifestyle, education, or creative industries

Basic understanding ofcontent production, video editing, or graphic tools

Familiarity with influencer collaborations and digital campaigns

What We Offer

Opportunity to work with agrowing and creative brand

Dynamic and collaborative work environment

Career growth in digital marketing and brand strategy

Competitive salary and performance incentive

Company Description

Sowbarnika School of Fashion Design (SSFC) is a distinguished institution founded by celebrity costume designer Sowbarnika. Based on a mission to empower aspiring designers, SSFC provides a globally competitive platform that combines Indian creativity and craftsmanship. With a curriculum that integrates traditional skills, modern trends, hands-on projects, and mentorship from industry experts, SSFC shapes visionary leaders in fashion and design. The school offers flexible and practical programs that cater to both beginners and professionals, along with lifetime membership to a vibrant creative community.