Social Media Manager

Job Description

Social Media Expert

Location

Gurgaon (In-office)

Experience

3–5 Years

01 — ABOUT SPEAKX

SpeakX is a pioneering AI language learning startup revolutionizing English speaking for young Indians through advanced GenAI technology. Our app delivers personalized learning experiences through AI-driven conversations — helping users aged 16 and above practice and refine their English skills in real time, with zero judgment. Backed by $24M from WestBridge, Elevation, IQ Capital, and Goodwater Capital, we stand at the forefront of the EdTech revolution — committed to reshaping the future of English education. Our users transformation stories are some of the most powerful content in the space. We have the product. We have the stories. We need someone who can turn them into a movement.

02 — THE ROLE

This is a role for someone who thinks like a founder, creates like a content native, and obsesses over what makes things spread.

You won't be given a brief and told to execute. You'll write the brief, challenge it, throw it out if needed, and find what actually works. You own SpeakX's organic social end-to-end — strategy, content, community, creators, and results. No committee. No waiting.

Not a scheduler. This is not a content calendar job. We want someone with a point of view on what SpeakX should sound like — and the drive to build it from scratch.

03 — WHAT YOU'LL OWN

Strategy & Virality

Content & Community

• Define what SpeakX sounds like on social — own the playbook
• Ideate content that spreads — ask: why would someone send this at 11pm
• Spot cultural moments and move fast enough to own them
• Experiment relentlessly — kill what doesn't work, double down on what does
• Produce reels, stories, and short-form video — Hinglish and English both
• Mine user transformation stories and turn them into content
• Build and manage a real learner community — not just a follower count
• Identify and brief creators who actually believe in the product

04 — WHO YOU ARE

You've built audiences, not just managed accounts. You have opinions about why certain reels work and others don't — and the data to back it up. You move before you're asked.

Experience

3–5 years owning social for a consumer brand — edtech, fintech, or lifestyle preferred

Ownership

You've run something solo. You didn't wait to be told what to post.

Viral Instinct

You can point to content you made that spread — and explain exactly why it did

Platforms

Instagram Reels and YouTube Shorts are home. You feel algorithm shifts before they're announced.

Language

Fluent in English and Hinglish — you write for Bharat without thinking about it

Speed

A trend window is 48 hours. You don't need three rounds of feedback to ship.

Good to have: Video editing skills · Experience with the Indian creator economy · Prior startup experience

05 — WHY JOIN SPEAKX

Full ownership

No approvals committee. You build what you believe in.

Ideas go from Slack to live in days — not weeks.

Content gold

SpeakX users have some of the most moving transformation stories in Indian edtech.

You'll never run out of raw material.

Career moment

Building the social presence of a $24M-backed breakout Indian EdTech brand from scratch.

This one goes in the portfolio.

The best social media person already knows what we should be posting — before we ask.

— SpeakX Marketing Team