Social Media Manager

We're hiring a Social Media Manager to own end-to-end social for three fast-moving D2C brands — Funda, Speakeasy, and Postly. This is not a scheduling job. This is a creator's job. You'll live inside Instagram, YouTube Shorts, and X every day, spot trends before they peak, and turn them into content that actually moves the needle — reach, saves, shares, and eventually installs and revenue.

You should already be running your own handle (any niche, any size — what matters is that you get the game). If you can't point to content you've personally made go viral, this role isn't for you.

What You'll Own

Strategy & Calendar. Build the monthly content strategy for all three brands — distinct tone, audience, and hook library for each. Own the calendar, the posting cadence, and the pivot calls when something isn't working.

Ideation & Scripting. Come up with 15–20 reel ideas per brand per week. Write the hooks. Break down trending formats (GLP-1 explainers, English-learning skits, craft tutorials, founder POVs) and adapt them before they saturate. You should be the person in the room who says this hook will die in 4 days, here's what's next.

Production. Shoot, direct, and edit reels yourself when needed. Brief and manage external creators, editors, and talent for the rest. You don't need to be a cinematographer, but you need to know what makes a reel watchable in the first 3 seconds.

Publishing & Community. Post everything. Reply to every comment and DM in the first hour. Build the voice of each brand in the replies — that's where loyalty compounds.

Performance. Own the dashboard. Know watch-time, retention curve, non-follower reach %, save rate, DM share rate for every post. Kill what doesn't work in week 2, not month 2.

Growth Experiments. Run collabs, giveaways, creator partnerships, boosted post tests, and trend-jacking plays. Bring ideas; don't wait to be told.

Must-Haves

• 2–4 years running social for a brand, creator, or your own handle that grew to at least 25K+ followers organically
• You are a creator first. Active personal handle. Comfortable on camera or behind it. Can write a Hinglish hook that slaps.
• Deep native fluency with Instagram Reels, YouTube Shorts, and X. You watch 200+ reels a day and can name the top 10 creators in 5 different niches.
• Can edit in CapCut / Premiere / InShot at a competent level. Can direct a shoot and brief an editor tightly.
• Strong grasp of what drives algorithmic reach in 2026 — hook architecture, retention, watch-time loops, non-follower reach, DM shares as the signal that matters most.
• Data literate. Comfortable in a spreadsheet. Can tell the difference between a reel that got views and a reel that got the right views.
• Bias to ship. You'd rather post 7 imperfect reels this week than 2 perfect ones next month.

Nice-to-Haves

• Prior experience with D2C, edtech, health/fitness, or English-learning categories
• Relationships with Indian creator networks and talent managers
• Basic motion graphics / sound design
• Performance marketing exposure (Meta Ads Manager fluency) — big plus

What We're Looking For (Culturally)

• You're opinionated. You'll push back when the founder's idea is mid. You have strong takes on why most brand social in India is boring, and you have the receipts to prove yours isn't. You treat each of the three brands as a separate universe, not a copy-paste job.