Job Title: Social Media Manager
Location: Ahmedabad / Remote (Hybrid when required)
Job Type: Full-Time
Work Hours: 11:00 AM 8:00 PM IST (must be available for meetings with US clients during EST hours when required)
Experience: 36 Years
Joining: Immediate or within 1 week
Compensation: Up to 10 LPA (non-negotiable)
Role Overview
We are looking for a proactive and highly skilled Social Media Manager to lead end-to-end social media strategy, execution, and performance for both our internal brands and US-based clients. This role requires a strong balance of strategic thinking, creative direction, and hands-on management, along with the ability to communicate effectively with international clients.
Key Responsibilities
- Strategy & Planning
- Develop and execute monthly social media marketing strategies that drive brand awareness, audience engagement, and growth across multiple platforms.
- Plan and maintain content calendars for various brands, ensuring consistency in voice, tone, and messaging.
- Research trends, competitors, and audience insights to optimize strategies and performance.
- Content Management & Creative Direction
- Oversee the creation of engaging posts, reels, videos, and interactive content aligned with each brand's identity.
- Collaborate with in-house designers to ensure high-quality visuals and maintain strong visual branding.
- Draft impactful copy and content that resonates with US audiences (both B2B and B2C).
- Campaign Management & Reporting
- Manage paid and organic campaigns to meet engagement and conversion KPIs.
- Track and analyze performance metrics (reach, engagement, CTR, conversions) to optimize results.
- Present monthly performance reports with actionable insights.
- Client Communication & Coordination
- Act as the primary social media point of contact for US-based clients, ensuring timely communication and project updates.
- Lead strategy calls, performance reviews, and provide recommendations to improve client social presence.
- Build and maintain strong client relationships with professionalism and accountability.
- Trend Monitoring & Innovation
- Stay ahead of social media trends, algorithms, and emerging tools (AI tools, automation, analytics).
- Proactively suggest new ideas, formats, and tools to keep brand content fresh and impactful.
Required Qualifications
- 36 years of hands-on social media management (agency or multi-brand experience preferred).
- Proven experience managing end-to-end social media for US-based clients (or international markets with a strong US focus).
- Ability to plan, execute, and optimize campaigns across platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, X (Twitter).
- Proficiency in Meta Business Suite, scheduling tools (Buffer, Hootsuite, Later, etc.), and social media analytics.
- Strong copywriting skills with an understanding of US market tone and audience preferences.
- Experience collaborating with design teams; basic design knowledge (Canva, Photoshop) is a plus.
- Strong organizational skills with the ability to handle multiple brands and projects simultaneously.
- Excellent written and verbal English communication, capable of working directly with US clients.
- Self-driven, reliable, and able to meet deadlines without constant follow-up.
Nice to Have
- Experience working with social media influencers and partnerships.
- Exposure to international markets beyond the US (e.g., Australia, UAE, Singapore).
- Basic understanding of paid advertising (Meta/Instagram/LinkedIn Ads).
Work Model
- Remote / Hybrid: Primarily remote, but must be open to attend training or meetings at our Ahmedabad (Infocity, Gandhinagar) office when required.
- Must be flexible to join virtual meetings with US clients during EST hours when scheduled.
Why Join SilverXis
- Manage diverse US-based brands and gain global exposure.
- Be part of a fast-growing, forward-thinking company that leverages AI tools and social media innovation.
- Opportunity to own strategy, creativity, and execution while working with international clients.
- Collaborative culture that values initiative, growth, and accountability.
