Social Media Manager

About the Organization

Shikha Academy is a progressive K-12 school in Mumbai with a mission to enable motivated lower income children to complete an international curriculum and prepare them for the 21st century. We use unique, personalized, and tech-based pedagogy and have a vibrant experimental culture to ensure each child gets the right support to succeed. Our vision is to inspire in all students a love for learning through relevant skills, knowledge and attitudes empowering them with courage, integrity and grit to achieve success and joy for themselves, their communities and the world. Alongside Shikha Academy, our ecosystem includes Shikha Institute of Education, Shikha Learning Labs, and TUMO Mumbai, each catering to diverse educational and developmental needs. We are seeking a creative, proactive, and results-oriented Social Media Manager to strengthen the digital presence of all our verticals.

Role Overview

The Social Media Manager will be responsible for planning, creating, managing, and optimizing social media content and campaigns across all organizational domains- Shikha Academy, Shikha Institute of Education, Shikha Learning Labs, and TUMO Mumbai. The role requires a blend of creativity, content strategy, branding, community engagement, and performance analysis.

Key Responsibilities:

Social Media Strategy & Management

• Develop and execute social media strategies aligned with the goals of each vertical.
• Manage and maintain social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Create monthly content calendars and campaign plans.
• Ensure brand consistency across all platforms and entities.

Content Creation & Coordination

• Conceptualize and create engaging content including posts, reels, stories, videos, carousels, blogs, and promotional materials.
• Write compelling captions, social media copy, and campaign messaging.
• Coordinate with internal teams, teachers, students, and department heads to gather content and success stories.
• Cover events, workshops, competitions, celebrations, and institutional activities.

Community Engagement

• Monitor social media channels and respond to comments, messages, and inquiries in a timely manner.
• Build and nurture online communities across all brands.
• Track audience engagement and implement strategies to improve reach and interaction.

Campaigns & Brand Building

• Plan and execute digital campaigns for admissions, events, workshops, internships, training programs, and special initiatives.
• Support employer branding and recruitment campaigns.
• Collaborate with external agencies, photographers, videographers, and designers when required.

Analytics & Reporting

• Monitor social media performance using analytics tools.
• Generate periodic reports on engagement, reach, follower growth, campaign effectiveness, and content performance.
• Provide recommendations for continuous improvement based on data insights.

Photography & Videography Coordination

• Capture or coordinate the collection of photographs and videos during school events and activities.
• Ensure timely editing and publishing of visual content.
• Maintain a structured digital content repository.

Qualifications & Skills

• Bachelor's degree in Marketing, Mass Media, Communications, Digital Marketing, Journalism, or a related field.
• 2–5 years of experience in social media management, digital marketing, or content marketing.
• Strong content writing and communication skills.
• Proficiency in Canva and social media management tools.
• Basic knowledge of graphic design and video editing.
• Understanding of social media algorithms, trends, and best practices.
• Ability to manage multiple brands simultaneously.
• Strong organizational and project management skills.
• Demonstrates creativity and innovation in content creation.
• Takes initiative and ownership of assigned responsibilities.
• Effectively manages time and meets deadlines.
• Works collaboratively with cross-functional teams.
• Adapts quickly to changing priorities and requirements.
• Thinks strategically and contributes to brand growth.
• Possesses strong interpersonal and stakeholder management skills.
• Photography and videography skills will be an advantage.
• Experience in the education sector will be an added advantage.