About Napstory
Napstory is a growing D2C brand Manufacturing Premium 100% Cotton Nightwear & Loungewear. We are looking to refresh and elevate our social media presence with creative, trend-driven, and impactful content. If you live and breathe social media, love storytelling, and have a strong visual sense,this role is for you.
Role OverviewWe are seeking a highly creative and strategic Social Media Manager who can lead our content direction while being hands-on with execution. This role requires someone who understands trends, can conceptualize and produce engaging reels, and bring a fresh, innovative perspective to our brand storytelling.
Key Responsibilities- Develop and execute a comprehensive social media content strategy aligned with brand goals
- Ideate, storyboard, shoot, edit, and publish high-quality reels and short-form video content
- Stay updated with latest Instagram/Reels trends, audio, formats, and algorithms
- Plan and create engaging posts, carousels, and stories
- Lead content brainstorming sessions and bring innovative ideas to the table
- Manage content calendars and ensure consistent posting schedules
- Collaborate with marketing, design, and product teams to align messaging
- Analyze performance metrics and optimize content based on insights
- Maintain brand voice, tone, and visual identity across all platforms
- Handle community engagement (comments, DMs, interactions)
Required Skills & Qualifications- Proven experience as a Social Media Manager / Content Creator
- Strong expertise in:
- Canva
- Adobe Photoshop
- CorelDRAW
- Video editing tools (e.g., Premiere Pro, CapCut, Final Cut Pro, etc.)
- Hands-on experience in:
- Shooting and editing reels (mobile + professional setups)
- Content planning and storytelling
- Deep understanding of Instagram, Facebook, and emerging platforms
- Strong sense of visual aesthetics, composition, and branding
- Ability to work independently and manage multiple projects
What We're Looking For- A creative thinker with a fresh perspective
- Someone who is both strategic and execution-focused
- Passionate about storytelling, trends, and digital culture
- A self-starter who takes ownership and brings ideas to life
Why Join Napstory- Opportunity to shape and redefine brand identity
- Creative freedom to experiment and innovate
- Work in a fast-growing, dynamic environment
- Be part of a team that values ideas and creativity
