Social Media Manager

Popbrain is an AI Enabled AdTech platform dedicated to optimizing performance-based advertising campaigns. By combining innovative artificial intelligence with actionable insights, Popbrain helps brands and creators achieve smarter, measurable advertising outcomes.

Role Description

This is a full-time, on-site role based in Noida for a Social Media Executive. The Social Media Manager will oversee day-to-day content creation, social media optimisation (SMO), and strategy development for various platforms. Responsibilities include planning and implementing campaigns, analyzing performance metrics, engaging with audiences, and ensuring alignment with brand goals. Collaboration with cross-functional teams to produce creative content and drive results is fundamental to this role.

Who We Are Looking For

A. Social Media Management

1. Manage and grow all company-managed social media platforms (Instagram, LinkedIn, Facebook, Twitter, YouTube, etc.).

2. Strategize and execute content plans aimed at boosting follower growth and engagement, especially on Instagram.

3. Monitor trends and algorithm updates to ensure content relevance and reach.

B. Content Creation & Video Editing

1. When needed, personally create reels, promotional videos, and short-form content for influencers, ad creatives, or the brand itself.

2. Direct or assist influencers in creating high-performing video content.

3. Coordinate shoot planning and write scripts and content.

C. Design & Creative Assets

1. Design marketing materials (social posts, banners, thumbnails, etc.) using Canva, Photoshop, Illustrator, or similar

2. Ideally, have working knowledge of tools like Adobe Photoshop, Illustrator, or Premiere Pro for higher-end graphics or editing needs.

3. Ensure consistent branding across all visual content.

D. Community Handling

1. Create and manage communities on social media platforms.

2. Respond to messages and community interactions in a timely, friendly manner.

Qualifications

• Proven experience in Social Media Management and Content Creation.
• Business development and Social Media Account Management experience
• Strong negotiation, relationship-building, and customer satisfaction skills
• Excellent communication, presentation, and interpersonal abilities
• Understanding of digital advertising, AdTech, and AI technologies
• Strong analytical skills to evaluate data and marketing trends
• Proficiency with CRM tools and software
• Self-motivated, results-driven, and able to work independently
• Experience in the AdTech or AI-driven marketing industry is a plus

If you have Strong Social Media and Content Creation experience and a passion we would like to have you in our team.