Social Media Manager

About Pickyourtrail (PYT)

Pickyourtrail (PYT) is an expert co-creator of super hit customised holidays. We are the

perfect partner to the designated travel planner/s of every group - big or small. Our service,

customisation and expertise help us deliver super hit holidays and make the planner the hero

of the holiday.

The mission is simple: to make customized international travel easy, reliable, and uniquely

memorable. Candidates are invited to join the team in shaping the future of global

exploration!

2. Why work with Pickyourtrail

Pickyourtrail is one of the very few travel startups that has not only survived the pandemic

but have significantly expanded, increasing our product portfolio to now include domestic

staycations and global markets in addition to our India outbound market.

Despite the tough circumstances surrounding the pandemic, we have managed to maintain

and, in fact, grow our Glassdoor rating to 4.2 out of 5.

Key benefits:

● High Impact Opportunity

Leisure travel is on a major uptick, much like online meetings were in February 2020.

This presents a unique opportunity to utilize your experience to accelerate the

organization's growth and achieve desired objectives.

● Growth:

Work alongside seasoned travel entrepreneurs and marketers, gaining invaluable

experience in a high-growth sector

● Autonomy & Ownership:

We empower our team members to take full ownership. You are responsible for the full,

end-to-end execution of all strategies and the delivery of measurable results.

Role Overview

At Pickyourtrail, we don't just sell trips—we sell

sooper hit holidays.

We're looking for a Social Media Manager who can make our brand the go-to inspirational

platform for travel. This role owns the end-to-end social presence—from conceptualising the

content calendar to driving engagement and conversions.

You'll shape how people

discover, desire, and decide their next holiday—with Pickyourtrail as

the obvious route.

Key Responsibilities

1. Content Strategy & Calendar Ownership

● Own and execute a monthly content calendar aligned to destinations, seasonal

demand, and business priorities (Bali, Europe, Thailand, etc.)

● Build strong content pillars: travel inspiration, itineraries, planning hacks, product

proof, and sooper hit holiday moments

● Tap into cultural trends, travel spikes, and moments in the consumer decision journey.

2. Content Conceptualisation & Direction

● Create high-performing social concepts (especially reels & carousels) that stop the

scroll

● Write sharp, insight-led copy tailored to each platform

● Work closely with design and video teams to bring ideas to life

● Ensure content balances top funnel aspiration with middle funnel and

practicality

3. Platform & Handle Management

● Manage day-to-day publishing across Instagram, Facebook, and YouTube

● Maintain a distinct, consistent brand voice that feels travel-first and relatable

● Be on top of the algorithm working and evolving content formats for each platform

and prepare content accordingly

4. Engagement & Community Building

● Actively manage comments and DMs to build a high-intent travel community

● Turn conversations into curiosity and eventually into bookings

● Identify recurring questions, objections, and desires from users and feed them back

into content

5. Performance & Optimisation

● Track key metrics: reach, engagement, saves, shares, CTR, and assisted conversions

● Identify what drives intent (not just vanity engagement)

● Continuously experiment with hooks, formats, and narratives to improve performance

6. Campaign Integration

● Work closely with performance, brand, and product teams to ensure social supports

revenue goals

● Amplify PR moments and partnerships through compelling content

What We're Looking For

● 2 - 4 years of experience managing social media for consumer brands

● Strong understanding of Instagram, Facebook, and YouTube content ecosystems

● Proven ability to think in content, not just execute briefs

● Excellent storytelling and copywriting skills

● Data-driven mindset

● Ability to move fast, test aggressively, and iterate

What Success Looks Like

● Pickyourtrail becomes a daily travel inspiration destination on social

● Content stands out—higher recall, share-worthy and leads to organic followers

● Growth in high-quality engagement (saves, shares, DMs)

● Social meaningfully contributes to traffic, leads, and bookings

● Clear linkage between content and destination demand spike