Responsibilities
- Plan, create, and schedule high-quality content (photos, videos, reels, stories) aligned with jewellery trends.
- Coordinate with the photography/creative team for product shoots.
- Write engaging captions, storytelling posts, and festive/promotional content.
- Manage daily posting across Instagram, Facebook, YouTube, WhatsApp Business, Pinterest, etc.
- Develop and execute monthly social media calendars.
- Promote new collections, festivals, offers, and store events.
- Maintain a consistent brand look, tone, and luxury aesthetic.
- Work on influencer collaborations, giveaways, and brand partnerships.
- Respond to customer queries, comments, and messages promptly.
- Convert enquiries from social media into store visits or online sales.
- Engage with followers, jewellery communities, and relevant pages.
- Run paid ads on Meta (Facebook/Instagram) and Google (if required).
- Monitor ad performance, optimise targeting, and manage budgets.
- Track growth metrics: reach, impressions, engagement, leads, and ROI.
- Generate weekly and monthly performance reports.
- Stay updated with jewellery, fashion, and social media trends.
- Create trend-based reels, stories, and campaigns for better reach.
- Advise on the latest creative ideas to elevate brand appeal.
This job was posted by Priyanka Dasari from PJE Jewels.
