Social Media Manager

Working Days- 6 Days a week (2nd & 4th Saturday off)

Location- Sector 62, Gurugram

Key Responsibilities

Social Media Strategy

Develop and execute a comprehensive social media strategy aligned with brand and revenue goals.

Define and refine content pillars, brand voice, and storytelling frameworks.

Identify platform opportunities across Instagram, YouTube, LinkedIn, TikTok, and emerging channels.

Content & Brand Growth

Lead the creation of high-performing content formats (reels, carousels, long-form video, thought leadership).

Ensure consistent brand storytelling and messaging across all platforms.

Collaborate with creative teams to produce viral, educational, and conversion-focused content. Audience

Growth & Community Building

Build and scale the brand's online community and follower base.

Drive engagement through interactive formats, collaborations, and influencer partnerships.

Monitor audience sentiment and strengthen brand loyalty.

Performance & Analytics

Track and optimize key performance metrics such as:

o follower growth

o engagement rate

o reach and impressions

o traffic to website

o conversions from social media

Use analytics tools to continuously refine content and growth strategies.

Campaign & Product Launch Management

Lead social media campaigns for product launches, brand initiatives, and seasonal promotions.

Coordinate with marketing and product teams to ensure integrated campaign execution.

Team Leadership

Build and manage a high-performing social media team including:

o social media managers

o content creators

o video editors

o designers

Establish clear workflows, timelines, and quality standards.

Trend & Platform Intelligence

Stay ahead of social media trends, algorithms, and platform updates.

Identify new growth opportunities and content innovations.

Qualifications

5+ years of experience in social media strategy, digital marketing, or growth roles

Experience scaling consumer brands, D2C brands, or startups

Strong understanding of content strategy, and platform algorithms

Ability to combine creative thinking with data-driven decision-making

Proven track record of growing audiences and engagement on social platforms