Job Title: Social Media Manager
Location: Anna Nagar, Chennai
Experience: 2-3 years preferred
Hey there, future social strategist!
About the Role:
Do you speak fluent social media Can you turn trends into traction and insights into impact We're looking for a Social Media Manager to craft compelling, data-driven strategies that elevate our brand and engage diverse audiences across platforms like Facebook, YouTube, Instagram, LinkedIn and X
At Martech Minds Private Limited, we don't just postwe create trendsetter concepts that shape conversations, influence audiences, and lead in innovation. If you have a sharp eye for what's next, a knack for storytelling, and the strategic mind to bring it all together, we want you on our team.
Who We Are:
We're Martech Minds Private Limited, the creative digital minds in Chennai. We're a team of marketing maestros, content creators, and design experts dedicated to producing exceptional content and innovative marketing for our clients. We're not just a team; we're bonded like H2O a slightly quirky, definitely fun, and passionately creative family.
Experience: Either you're a fresh-faced creative powerhouse, just out of the writing den, or you've got up to three years of experience under your belt.
Skills:
Strategy & Planning:
- Build and execute platform-specific social media strategies aligned with marketing goals.
- Plan quarterly content calendars based on campaign objectives, audience behavior, and emerging trends.
- Create trendsetter content concepts that not only follow trends but set new benchmarks within the industry.
- Segment and target different audience groups to personalize content approaches.
Content Development & Publishing:
- Collaborate with writers, designers, and video editors to craft unique, high-quality content.
- Guide the development of multilingual content (English & Tamil) while ensuring brand voice is consistent.
- Develop original, format-first content ideas like challenges, series, or campaigns that have the potential to go viral and inspire others.
- Create publishing schedules optimised for timing, engagement, and language-specific reach.
Analytics & Reporting:
- Monitor performance metrics (engagement, reach, impressions, conversions) and generate insightful weekly/monthly reports.
- Analyze trends and audience behaviour to refine strategy and test new, creative formats that could become the next trend.
- Use data to identify content patterns that can be scaled as brand-specific signature formats.
Community Engagement & Trend Spotting:
- Respond to messages, comments, and mentions in a timely, on-brand voice.
- Stay updated on social media trends, algorithms, and viral formats across platforms.
- Lead proactive experimentation with trending topics and formats while injecting original, brand-first concepts to stand out.
- Incorporate trendsetting language, memes, and formats before they peak, becoming an early mover in every content cycle.
Influencer Management:
- Identify, evaluate, and onboard relevant influencers across niches and languages.
- Coordinate E2E influencer campaignsfrom briefing, content collaboration, and posting to final reporting.
- Ensure influencers align with the brand's tone, values, and campaign objectives.
- Track performance metrics (reach, engagement, conversions) from influencer content and optimize accordingly.
Communication:
- Communicate effectively with clients to understand their video content needs and translate them into actionable plans and deliverables.
You get noticed, if you have:
- Previously managed social media accounts with measurable growth of 50k - 100k followers
- Created of content strategy/ framework which has hit over 2 Million Views
- Experience working with influencer pages or UGC content
What You Bring:
- A Bachelor's degree in Marketing, Mass Communication, or related fields.
- 2-3 years of experience managing and growing brand presence on social media.
- Proven ability to spot, adapt, and initiate trends that drive engagement and visibility.
- Strong understanding of storytelling, visual communication, and content strategy.
- Experience working on diverse content formats like Reels, Shorts, Carousels, Memes, and Live Sessions.
- Proficiency in social media tools.
- Bonus: Experience in regional language content and multilingual campaign ideation.
Portfolio (Highly Preferred):To consider your application, please include:
- Case studies of trend-driven or original social media campaigns.
- Screenshots or links to content that performed well and why. Before & after metrics showcasing community growth, engagement spikes, or viral content.
- Examples of content that influenced audience behaviour or started new formats.
- Write-up on a campaign where you created a trend or led a new content movement.
Why You'll Love It Here:
- Creative Freedom: We love fresh ideas and bold content. Go wild!
- Fun Environment: Our workplace is filled with inspiration, coffee, and the occasional treat.
- Learning Opportunities: We invest in your growth with workshops, training sessions, and a library of creative resources.
How to Apply:
Think you've got what it takes to join our crew Send us your resume, a sample of your portfolio, and a brief cover letter about why you're the perfect fit for Martech Minds Private Limited. Bonus points if you add a creative twist in your application show us what you've got!
Email me: [Confidential Information]
Ready to create something amazing Apply now!
