Role Overview
Are you passionate about building social media conversations that spark virality and help stories reach millions
We, at Kuku TV (India's leading micro-drama platform), are looking for a dynamic and driven Social Media Manager to grow Kuku TV's social media impact. In this role, you will shape and execute social media strategy, drive organic customer acquisition, and deliver high-impact campaigns that help scale our stories and deepen audience connection.
Key Responsibilities
- Shape and execute social media strategy aligned with brand and growth goals
- Own and manage Kuku TV's end-to-end social media presence across platforms
- Drive organic customer acquisition through viral, platform-native content and campaigns
- Monitor performance metrics, user behavior, and platform trends, and use data-driven insights to refine content strategies, improve engagement, and scale organic growth
- Collaborate closely with internal teams including content, marketing, and design, and coordinate with external stakeholders such as production houses and actors to actively engage them in campaigns
Requirements
- 34 years of proven experience managing social media for OTT/streaming platforms or new-age consumer-tech companies
- Bachelor's degree in Marketing, Communications, or a related field (Master's preferred)
- Strong understanding of social media trends, content formats, platform dynamics, and design thinking
- Demonstrated leadership and people-management capabilities
- High sense of ownership with a strong bias for action
- Data-driven mindset with strong analytical skills to interpret insights and optimize strategies
What We're Looking For
- Someone who thrives in fast-paced, dynamic environments
- Strong work ethic, accountability, and execution focus
- A balance of creativity, hands-on execution, and data-backed decision-making
- Passion for storytelling, entertainment, and building meaningful consumer brands
Why Join Kuku TV
- Opportunity to shape the social voice of India's leading micro-drama and storytelling platform
- High-ownership role with meaningful impact and strong growth opportunities in a rapidly scaling company
- A rare chance to work at the intersection of media, entertainment, and consumer tech
About KUKU
Founded in 2018, KUKU is India's leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India's largest cultural exporter of stories, culture and history to the world with a firm belief in Create In India, Create For The World.
We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India's entertainment industry.
Website: www.kukufm.com
Android App: Google Play
iOS App: App Store
LinkedIn: KUKU
Ready to make an impact Apply now!
Skills: content formats,design thinking,social media trends,platform dynamics
