Role Overview:
We're looking for an experienced Social Media Manager to lead our monthly & quarterly content calendar, manage 360 campaigns, and drive performance across platforms (LinkedIn, Instagram, X, YouTube, Facebook). The role requires strong coordination, analytical skills, and familiarity with mutual fund communication and compliance.
Key Responsibilities:
- Manage monthly/quarterly social media calendars aligned with product and IAP priorities.
- Plan and execute 360 campaignsincluding concept, coordination, execution & reporting.
- Work closely with product, content, design, compliance, and external agencies.
- Review creatives/copies for brand and regulatory guidelines.
- Track daily posting schedules and maintain platform-wise reports.
- Prepare weekly, monthly & quarterly dashboards on reach, engagement, followers, clicks, and video metrics.
- Monitor competitor activity and suggest new content ideas/formats (reels, carousels, videos, etc.).
- Ensure accuracy, compliance, and consistency across all communication.
- Stay updated on MF regulations, platform trends, and content best practices.
Required Skills & Experience:
- 56 years of managing brand social media, ideally in mutual funds/AMCs/fintech/investment domains.
- Strong MF understandingfund categories, SIPs, risk/return, etc.
- Experience briefing/managing agencies and adapting content for multiple formats.
- Strong reporting & analytics skills across major platforms and tools.
- Ability to manage multiple stakeholders & timelines.
- Good sense of copy, visual communication & content hooks.
Preferred:
- Experience in a mutual fund company.
- Exposure to IAPs, investor education, and product campaigns.
- Degree in Finance/Marketing/Economics/Commerce or MBA/PGDM.
