Role Overview
We are looking for a rare hybrid: a Strategic Thinker who understands the macro-movements of the digital economy, and a Hands-on Creator who can produce world-class content. In this role, you will bridge the gap between high-level brand objectives and the daily feed. You won't just approve assets; you will conceptualize them, script them, and often direct or create the hero pieces that define Jio's digital presence.
Key Responsibilities
The Strategic Architect
- Narrative Design: Build long-term social strategies that translate complex tech/telecom milestones into relatable human stories.
- Algorithmic Mastery: Develop a deep Strategic Playbook for each platform, optimizing for Shares per View and organic virality.
The Lead Creator
- High-Impact Prototyping: Act as the Lead Creative on marquee projects. From brand to product to events, you own the creative spark.
- AI-Assisted Production: Pioneer the use of AI tools for rapid content creation using generative AI for visuals, voiceovers, and high-fidelity video concepts to stay ahead of the trend cycle.
Drive Cross-Functional Collaboration
- Translate business objectives into powerful digital narratives and campaigns to achieve business objectives ensuring one consistent digital voice for the brand.
Own Social Metrics & Structured Digital Growth
Beyond content creation, you will drive measurable growth across digital platforms.
You will:
- Lead and be accountable for social and digital performance metrics.
- Build structured growth frameworks for engagement, community and reach.
- Use insights and analytics to continuously optimize digital storytelling and performance.
Qualifications & Skills
- The Hybrid Pedigree: 8+ years of experience. You might have started as a copywriter/designer and moved into strategy, or a strategist who never stopped making things.
- The Maker Toolkit: Proficiency in the Adobe Creative Suite, high-end AI creative tools. You should be able to show a portfolio of work you actually made.
- Strategic Depth: Ability to present long term roadmap to stakeholders.
- The Jio Pulse: A deep understanding of the Indian consumer. You know what resonates with Indian users in social space.
Why This Role Is Exciting
- At Jio, social media isn't just marketing.
- It's where technology meets culture, conversations start, and millions of people engage with the brand every day.
If you're excited about building one of the most culturally relevant digital brands in India, we'd love to talk.
