Social Media Manager( International Education)-Salary up to 8.50 Lacs PA

Key Responsibilities:

Develop and Execute comprehensive digital marketing strategies to drive international student enrollment.

Plan, launch, and optimize multi-channel campaigns (PPC, SEO, email marketing, paid social media, content marketing).

Manage digital advertising across Google Ads, Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.

Analyze campaign performance metrics and prepare detailed reports, providing actionable insights for continuous improvement.

Create culturally sensitive and targeted marketing content tailored to diverse international markets.

Collaborate with recruitment teams, academic departments, and external agencies to align marketing efforts with enrollment goals.

Manage and grow social media presence, ensuring brand consistency and engagement.

Support virtual and in-person international recruitment events through digital promotions.

Qualifications:

Bachelor's degree in Marketing, Communications, International Business, or a related field. (Master's preferred.)

35+ years of experience in digital marketing, preferably in international education or student recruitment.

Demonstrated success managing large digital marketing campaigns and budgets.

Expertise in SEO/SEM, Google Analytics, CRM, and marketing automation tools.

Strong knowledge of social media advertising and content strategy.

Excellent communication skills and the ability to tailor messaging to multicultural audiences.

Data-driven mindset with strong analytical and reporting skills.

Ability to work independently and collaboratively across teams.

Multilingual abilities are an asset.

Salary-8.50 Lacs PA

Mail [Confidential Information]

Contact No--9899504503