Social Media Manager

About Indie Times Coverage

Indie Times Coverage is a Lucknow-based digital and print infotainment media platform bringing together news, culture, people, lifestyle and stories that matter to a modern, evolving India.

With a strong focus on Lucknow and Uttar Pradesh, Indie Times Coverage goes beyond conventional news reporting to tell stories that connect with people. From city developments, politics and civic issues to food, culture, entertainment, business, education, events and inspiring personalities, our content captures the many sides of the city and its people.

Our approach is local in perspective, contemporary in presentation and human in storytelling. We believe that news is not just about what happens, but also about the people, conversations and experiences behind it.

Alongside our digital presence, Indie Times Coverage publishes a curated weekly print tabloid designed for an engaged and influential audience across Lucknow. The publication is distributed through select premium hotels, restaurants, cafés, lounges and social spaces, creating a distinctive bridge between quality journalism, lifestyle content and brand communication.

Indie Times Coverage also extends its storytelling through video content, interviews, podcasts, social media and branded collaborations, helping individuals, businesses and organisations communicate with audiences in meaningful and engaging ways.

• At its heart, Indie Times Coverage is about discovering the stories behind the city — and giving them a platform.

Social Media Manager – Indie Times Coverage

Company: Indie Times Coverage

Location: Lucknow

Employment Type: Full-Time

Department: Marketing

Social Media Manager — Roles & Responsibilities

• Develop and execute social media strategies aligned with the brand's goals and target audience.
• Manage and maintain the brand's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X.
• Plan and manage a monthly/weekly social media content calendar.
• Create, schedule, publish, and optimize posts, reels, stories, carousels, and other social media content.
• Write engaging captions, headlines, hooks, CTAs, and platform-specific copy.
• Design social media creatives using Canva Pro, including posts, stories, reels covers, carousels, banners, thumbnails, and promotional creatives.
• Have strong hands-on experience with Canva Pro, including templates, brand kits, animations, photo editing, resizing, background removal, and other design features.
• Coordinate with the content, video, graphics, and marketing teams to ensure timely delivery of content.
• Stay updated with social media trends, viral formats, trending audio, hashtags, and platform updates.
• Monitor social media performance and prepare regular reports covering reach, engagement, followers, impressions, views, and conversions.
• Analyze competitors and identify new content opportunities and trends.
• Manage comments, messages, mentions, and overall community engagement professionally.
• Optimize content based on performance insights to improve reach, engagement, and audience growth.
• Assist in planning and executing social media campaigns, promotions, contests, launches, and brand activations.
• Maintain consistent brand tone, visual identity, and communication across all platforms.
• Coordinate with photographers, videographers, influencers, and external agencies whenever required.
• Maintain an organized library of social media creatives, content, templates, and brand assets.
• Ensure all published content is accurate, brand-safe, timely, and free from grammatical or factual errors.

Basic Qualifications

• Bachelor's degree in Marketing, Mass Communication, Journalism, Advertising, Public Relations, or a related field.
• 1–3 years of hands-on experience in social media management, digital marketing, content creation, or a related role.
• Strong practical knowledge of Instagram, Facebook, LinkedIn, YouTube, and X.
• Hands-on proficiency in Canva Pro is mandatory.
• Good understanding of social media analytics and insights.
• Strong writing, proofreading, and communication skills.
• Good understanding of content trends, social media algorithms, hashtags, and engagement strategies.
• Basic knowledge of reels/video content creation and editing is preferred.
• Ability to work independently as well as coordinate with a creative/marketing team.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Creative mindset with an eye for visual design, storytelling, and branding.
• Knowledge of tools such as Meta Business Suite, Google Analytics, YouTube Studio, and scheduling platforms will be an added advantage.

Key Skills

Social Media Management | Content Strategy | Content Planning | Canva Pro | Graphic Design | Copywriting | Reels & Stories | Social Media Analytics | Community Management | Trend Research | Brand Management | Campaign Planning | D