Social Media Manager

Hilary Rhoda Cosmetics (Planet Cosmo) is looking for a creative, trend-savvy and performance-driven Social Media Manager to lead our social media presence and build engaging conversations around the brand.

If you understand what makes content scroll-stopping, shareable and relevant, and can turn trends into meaningful brand communication, we'd love to hear from you

Position: Social Media Manager

Department: Marketing

Location: Gurugram

Experience: 3+ Years

Reporting To: Brand Manager

Joining: Immediate / Within 1 Month

What you'll Own

1. Content Strategy & Execution:

• Develop and execute engaging social media strategies across Instagram, LinkedIn, YouTube and other relevant platforms.
• Build and manage monthly content calendars.
• Ensure consistent, timely and platform-specific content execution.
• Collaborate with creative, marketing and cross-functional teams to bring ideas to life.

2.Trend Spotting & Moment Marketing

• Stay ahead of emerging social media trends, formats and conversations.
• Identify opportunities for real-time and moment marketing.
• Convert relevant trends into creative and engaging brand communication.

3.Social Activations & Collaborations:

• Plan and execute impactful social media activations and campaigns.
• Drive influencer, creator and brand collaborations.
• Coordinate with influencers, agencies and external partners for smooth campaign execution.
• Explore innovative ways to increase brand reach, engagement and visibility.

4.Analytics, Insights & Optimisation

• Track and analyse social media performance across platforms.
• Monitor key metrics such as reach, engagement, growth and content performance.
• Identify actionable insights and continuously optimise the content strategy.
• Use data to understand what works and improve future campaigns.

5.Team Management

• Lead and coordinate the social media team.
• Delegate responsibilities and ensure timely execution of deliverables.
• Coordinate with internal teams, agencies, vendors and other stakeholders.
• Maintain high standards of quality, creativity and brand consistency.

What We're Looking For :

• 3+ years of hands-on experience in social media management.
• Strong understanding of Instagram, LinkedIn, YouTube and other social platforms.
• Strong knowledge of social media analytics and performance metrics.
• Good understanding of creative content, editing and visual communication.
• Exposure to photoshoots and content production.
• Experience in influencer/creator and brand collaborations.
• Strong understanding of trends and moment marketing.
• Excellent communication, coordination and execution skills.
• Ability to manage multiple projects, deadlines and stakeholders effectively.
• Strong ownership mindset with a balance of creativity + data-driven thinking.

Preferred Experience:

Candidates with experience in Beauty, Cosmetics, Skincare, Fashion, Lifestyle or D2C brands will be preferred.

Who will Thrive in This Role

We're looking for someone who is:

Creative enough to ideate.

Curious enough to spot trends.

Strategic enough to build a content plan.

Data-driven enough to measure impact.

And hands-on enough to make things happen.

If you're someone who can transform a social media idea into content that people stop, watch, engage with and share, this role could be for you.