The Social Media Strategist will be responsible for creating, executing, and managing innovative social media strategies that enhance brand visibility, engage audiences, and drive business growth. The role requires a creative and trend-savvy individual who can think out of the box, manage a team, and develop engaging content across multiple platforms. The ability to create and present video content will be a strong advantage.
Responsibilities
- Develop and implement comprehensive social media strategies aligned with brand goals.
- Stay up to date with the latest digital trends, social media tools, and best practices.
- Create engaging content (posts, stories, videos, reels, campaigns) tailored to each platform.
- Manage, mentor, and guide a team of content creators and community managers.
- Collaborate with marketing, design, and product teams to deliver cohesive campaigns.
- Analyze social media metrics, generate performance reports, and optimize strategies.
- Lead influencer collaborations, brand partnerships, and community engagement initiatives.
- Experiment with innovative formats and ideas to maximize audience engagement.
- Acting as a brand presenter/host for videos, campaigns, or live sessions would be a plus
Job Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience (2-4 years) in social media strategy, digital marketing, or content creation.
- Strong creative and analytical skills.
- Up-to-date knowledge of emerging platforms, trends, and tools.
- Excellent communication, copywriting, and storytelling skills.
- Team management and leadership experience.
- Hands-on content creation experience; video presentation skills are a plus.
Skills: social media,campaigns,content creation
