Social Media Manager Fashion & Ethnic Wear Brand (Instagram + YouTube + Pinterest)
Location: Malad West, Mumbai (On-site)
Company: Tajore
About the Brand:
Tajore is a premium designer ethnic wear and bridal fashion brand specialising in lehengas, sarees, gowns and unstitched suit sets. We are expanding our digital footprint and seeking a high-merit Social Media Manager with strong expertise in organic growth, content strategy, and social media optimisation (SMO) across Instagram, YouTube, Pinterest, Facebook & LinkedIn.
Role Overview
We are looking for a creative and analytical Social Media Strategist who can lead Tajore's online presence, develop platform-wise strategies, and drive organic reach, engagement and traffic without heavy reliance on paid ads.
Key Responsibilities
- Build and execute social media content strategy across Instagram, YouTube, Pinterest, Facebook & LinkedIn
- Develop strong content pillars for fashion, bridal wear, couture, BTS, styling guides & unstitched suits
- Create monthly content calendars, reels concepts, storytelling frameworks & hooks
- Lead creative direction during shoots; coordinate with in-house production team
- Implement Instagram Marketing, YouTube SEO, Pinterest SEO, and platform optimisation
- Track KPIs: Engagement Rate, Reach, Profile Visits, Watch-Time, CTR, Saves, Follower Quality
- Oversee community management: comments, DMs, audience queries & influencer collaborations
- Benchmark competitors and identify fashion trends / viral formats for higher reach
- Drive organic traffic to website and support product launches, campaigns & studio appointments
What Success Looks Like (KPIs)
- Month-on-month organic follower growth
- Higher engagement rate, saves & shares
- Increase in website traffic from social platforms
- Trending reels & strong YouTube retention
- More inbound bridal enquiries & studio bookings
- Strong visual identity & brand consistency across all platforms
Ideal Candidate Profile
- 26 years experience in fashion, luxury, beauty, lifestyle, or D2C brands
- Deep understanding of organic social algorithms, analytics and SMO
- Exceptional creativity with a strong eye for fashion aesthetics & styling
- Experience with reels scripting, content direction, copywriting & visual branding
- Ability to balance creative storytelling with data-driven insights
- Up-to-date with platform trends, industry benchmarks & audience behaviour
Core Skills
- Social Media Management
- Content Planning & Content Calendar
- Instagram Reels Strategy
- YouTube Management & SEO
- Pinterest Marketing
- Brand Storytelling
- Creative Direction
- Community Management
- Influencer Coordination
- Social Media Analytics
- Organic Growth Strategy
- SMO / SMM
- Copywriting & Hooks
Why Join Tajore
- Work directly with founders & creative leadership
- High ownership & creative freedom
- Opportunity to scale a premium ethnic fashion brand
- Fast-moving, innovative environment with a strong growth trajectory
