Social Media Manager

We are seeking a seasoned and results-oriented Social Media Manager (Organic) to lead and scale our organic presence across YouTube and Instagram. This role is responsible for owning social media strategy, driving organic growth and lead generation, and managing a high-performing team to deliver measurable business outcomes.

The ideal candidate combines strategic thinking with strong execution, deep platform expertise, and the ability to translate audience insights into sustainable growth.

• 47+ years of experience in organic social media growth, with at least 2+ years in a people-management or lead role
• Proven success in scaling social media channels and contributing directly to organic leads and business growth
• Strong expertise in social media analytics, content optimization, keyword research, and growth frameworks
• Hands-on experience with tools such as vidIQ, Google Trends, Manychat, and analytics platforms
• Excellent leadership, stakeholder management, and communication skills
• Deep understanding of audience behavior, storytelling, and platform-specific content strategies
• Strategic, data-driven mindset with strong attention to detail

• Lead, mentor, and manage a team of Social Media Executives/Associates handling individual platforms
• Set clear goals, KPIs, and performance benchmarks for the team
• Drive a culture of ownership, innovation, accountability, and continuous improvement
• Collaborate with regional and central stakeholders to align social media initiatives with business priorities

Strategy & Channel Ownership

• Own the end-to-end organic social media strategy for YouTube and Instagram
• Define channel-level roadmaps to drive reach, engagement, retention, and conversions
• Ensure consistent brand voice, messaging, and content quality across platforms
• Identify growth opportunities using trend analysis, competitive benchmarking, and audience insights

Organic Lead Generation & Business Impact

• Drive qualified organic leads through structured content planning and funnel-led strategies
• Optimize video metadata, posting cadence, and content formats for discoverability and retention
• Design and manage audience nurturing and automation workflows using tools like Manychat
• Align organic growth initiatives with broader marketing and revenue goals

• Track, analyze, and review KPIs including engagement, follower growth, watch time, lead conversion, and ROI
• Present insights, performance reports, and recommendations to senior stakeholders
• Continuously refine strategies based on data, experiments, and platform algorithm changes

• Oversee proactive community engagement to build trust, loyalty, and advocacy
• Ensure timely, on-brand responses and meaningful interactions across platforms
• Strengthen brand presence through consistent storytelling and audience-first communication

• Sustainable growth in organic followers and engagement
• Organic lead generation and conversion performance
• Improvements in reach, retention, and watch time
• Content quality, consistency, and execution excellence
• Overall contribution to marketing and business growth