Social Media Manager

Job Summary

Elance Learning is seeking a dynamic and strategic Social Media Manager to lead our digital presence across various platforms including Instagram, Facebook, YouTube, LinkedIn, and more. The ideal candidate will have a strong understanding of social media ecosystems, content strategy, and audience engagement, while also excelling in team management and data-driven decision-making. This role is pivotal in enhancing our brand

visibility, generating leads, and engaging with our target audience in meaningful ways.

Key Responsibilities

• Platform Management:
  
  

Manage and oversee all official Elance social media accounts, ensuring a consistent and engaging brand presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.

• Team Supervision:
  
  

Lead and coordinate the social media content team, ensuring the timely delivery of high-quality, relevant, and brand-aligned content.

• Performance Analysis:
  
  

Monitor, analyze, and report weekly performance metrics across platforms; use insights to optimize strategies and recommend actionable improvements.

• Strategy Development:
  
  

Develop and execute innovative strategies to grow audiences, enhance engagement, and drive lead generation through social media channels.

• Trend Monitoring:
  
  

Stay up to date with platform trends, algorithm updates, and emerging digital tools to keep the brand ahead of the curve.

• Cross-functional Collaboration:
  
  

Work closely with design, video production, and performance marketing teams to create compelling and effective creatives.

• Shoot Coordination:
  
  

Organize and manage content shoots, including scheduling, coordinating with cast and crew, and ensuring all content requirements are met.

• SEO Integration:
  
  

Maintain a working knowledge of SEO and incorporate best practices into social content and linked web assets.

• Video Content Oversight:
  
  

Oversee the planning, scripting, and execution of video-based content, ensuring alignment with brand tone and presentation quality.

• Workflow Management:
  
  

Supervise internal workflows, enforce timelines, and ensure efficient project execution within set deadlines.

Qualifications

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field.
• 3+ years of experience in social media management, preferably in the education or edtech sector.
• Proven track record of audience growth and engagement across platforms.
• Strong leadership, communication, and project management skills.
• Familiarity with social media analytics tools (e.g., Meta Business Suite, YouTube Studio, LinkedIn Analytics).
• Basic knowledge of SEO, Canva/Photoshop, and video production workflows is a plus