As a social media manager, youll manage our organisations online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.
Responsibilities As a social media manager, youll need to:
- Develop creative and engaging social media strategies
- Brainstorm new and creative growth strategies
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels
- Oversee, plan and deliver content across different platforms
- Create engaging multimedia content across multiple platforms
- Develop, launch and manage new competitions and campaigns that promote your organisation and brand
- Form key relationships with influencers across the social media platforms
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyse competitor activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- Manage, motivate and coach junior staff such as social media executives or assistants
- Manage a budget for social media activities
- Educate other staff on the use of their personal social media accounts and profile.
- Encourage collaboration across teams and departments
Qualifications for Social Media Manager - 3-5 years of social media management experience
- Bachelors degree in business, marketing, journalism, public relations or related field
- Proficient using multi-social posting programs such as Hootsuite and HubSpot
- Strong computer skills using Microsoft Office and Adobe Suites
- General knowledge of Search Engine Optimization and internet ranking for web content
- Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
