Social Media Manager

WHO WE ARE :

Decathlon is one of the world's largest sporting goods retailers and manufacturers, started from 1976 in France. We are 100,000 sportspeople. From retailers, designers to customer consultants to digital developers, we come to work because we believe sport should be for everyone. To achieve this, we are looking for a dynamic teammate, expecting to share his/her enthusiasm and passion for sports.

TEAM BACKGROUND

You will be a part of the Marketing & Communication team at Decathlon, with a specific focus on driving organic customer growth.

*Important and Mandatory*

In the upload your CV section please attach your Resume, Case Study file and Decathlon Interview Form (Make a copy of google doc).

You will see the Case Study and Interview Form below.

ry*In the upload your CV section please attach your Resume, Case Study file and Decathlon Interview Form (Make a copy of google do

c).You will see the Case Study and Interview Form below.

OVERVIEW

As a social media manager , you will be the spokesperson of Decathlon on the social platforms. You will be responsible for starting strategic conversations which reflect and propagate our purpose of making people experience the wonders of sport.

You will be responsible for amplifying the brand presence, reach and engagement - organically in the social communities.

Responsibilities :

• Develop, implement and execute Decathlon's social media strategies.
• Create/ curate and write content that reflects the brand ethos and create social engagement.
• Work with the sports & communications team to devise campaigns and tailor content strategy as per each social platform.
• Showcase excellent editorial judgment in finding stories and crafting narratives from the ecosystem of Decathlon.
• While managing the current active channels, keep an eye out for the dynamic evolution of other upcoming touchpoints/platforms. Stay up-to-date with emerging trends, technologies and influencers.
• Create social content to support social across Brand campaigns, weekly focuses and daily conversation.
• Manage page health and ORM. Work on a community building strategy and execute from scratch.
• Strategically implement influencer marketing, and discover relevant macro-, micro-and nano-influencers that will improve brand reach & awareness.
• Manage social media communications calendar.
• Continuously improve by capturing & analysing the appropriate social metrics, insights and best practices, and then sharing recommendations with the core team.
• Manage influencer and content agencies.
• Be a hyper vigilant brand guardian for any content created by or on Decathlon Sports India.

About you :

• You are a sports enthusiast and keep yourself aware of all major sports events.
• Minimum of 3 years of experience working with key social media channels such as Twitter, Facebook, Quora, Instagram, and LinkedIn
• Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.
• You have proven social media marketing experience and have worked with influencer/ community outreach programmes. You understand SEO & traffic metrics.
• You should have an in-depth understanding of various social media platforms and emerging trends in digital marketing
• You have a deep passion for storytelling, clear communication & effective writing.
• You participate in creative brainstorms informed by research, and bring concepts to life.
• You create content that connects with your audience on an emotional level and instills pride in internal teammates including yourself.
• You are insight & data-driven and base your decisions on the same.
• You speak the language of your audience and are intuitive to pick on the emotions, trends & conversations.
• You have the ability to understand brand voice and communicate that brand voice effectively.

Ultimately at Decathlon, we value hard work, a can-do attitude and a decisive mindset. We spend time together at work and also practice sports together. A curious mind and a good sense of humor are always welcome :)

Social Media Manager Case Study Assignment - Mandatory Submission along with application.

Plan a social media and influencer engagement activity for National Sports Day. Detail out the following (Please upload the presentation with maximum 4 slides in a drive link with open access)

Objective of the activity:

Audience:

Concept:

Execution:

Channels You Will Choose for this Content and Why:

Write 10 influencers/athletes you would pick and why

Nature of content on their profile

Detail out social media posts/reels during this activity- including caption and hashtags

Metrics to track campaign success

Please fill and attach the Decathlon Interview file with your updated resume https://docs.google.com/document/d/1wBr9XzXE05Pq2lVr2Fv2iPTuh1-CU_xJDUgKenmNSGY/copy

JOB INFORMATION

• Location : Decathlon Anubhava, Survey No - 78/10, A2 - Chikkajala Village, Bellary Rd, Bengaluru, Karnataka 562157 Bangalore
• Ways Of Working : 4 days WFO & 1 day WFH

Recruitment process:

• Case Study
• Profile Shortlisting + Decathlon Interview Sheet to be filled
• Telephonic Interview / VC
• DRD
• Personal interview X 2