Social Media Manager

Role Overview:

We are looking for a highly creative and result-oriented Social Media Manager who can plan, create, and execute content strategies that drive client acquisition and brand growth. This role goes beyond posting — the candidate will be responsible for end-to-end content creation, performance tracking, and lead generation through social media platforms.

Key Responsibilities:

1. Content Strategy & Planning

Develop monthly content calendars aligned with business goals

Create platform-specific strategies (Instagram, Facebook, LinkedIn, YouTube, etc.)

Identify trends, audience behavior, and competitor strategies

2. Content Creation (End-to-End)

Design creatives using tools like Canva, Adobe Suite, etc.

Shoot and create videos (reels, shorts, informational content)

Edit videos with engaging storytelling, captions, and hooks

Write compelling captions and CTAs (Call-To-Actions)

3. Social Media Management

Handle daily posting, scheduling, and engagement

Manage DMs, comments, and audience interaction

Ensure consistent brand tone and messaging

4. Performance Marketing & Lead Generation

Run and optimize social media campaigns (organic + paid if applicable)

Generate leads through content funnels (reels, ads, landing pages, etc.)

Collaborate with sales/counseling team for lead quality feedback

Track conversions from social media efforts

5. Analytics & Reporting

Monitor KPIs: reach, engagement, leads, conversion rate

Provide weekly/monthly performance reports

Continuously optimize strategy based on data insights

Key Deliverables

Minimum X posts/reels per week (define based on your capacity)

Consistent increase in engagement & followers

Qualified leads generated through social media

Campaign-wise performance reports

Contribution to monthly revenue targets (through leads)

Required Skills:

Graphic design (Canva / Photoshop / Illustrator)

Video shooting & editing (Premiere Pro / CapCut / VN, etc.)

Strong content writing & storytelling skills

Understanding of social media algorithms

Basic knowledge of performance marketing (ads is a plus)

Experience Required:

1–3 years in social media/content creation

Proven track record of growing accounts OR generating leads

Ideal Candidate Profile:

Creative + analytical mindset (not just designer, but thinker)

Result-driven (focused on leads, not just likes)

Comfortable working in a fast-paced startup environment

Takes ownership of outcomes, not just tasks

Salary Range (India context – adjust if needed):

Fresher/Junior: ₹25,000 – ₹30,000

• Mid-Level: Starting compensation 25000rs (Negotiable as per the experience)