Social Media Manager

Social Media Manager

Company: Carpediem Healthcare

Department: Marketing

Employment Type: Full-Time

About the Role

Carpediem Healthcare is looking for a creative, energetic, and execution-focused Social Media Manager who can take complete ownership of our social media presence.

We are looking for someone who doesn't just plan content but can actually create it — from developing concepts and shooting reels to editing videos, designing posts, publishing content, managing influencers, engaging with the community, and tracking performance.

The ideal candidate should understand how brands grow on social media and be comfortable working across content, trends, influencers, and performance analytics.

Key Responsibilities

Content Creation & Reels

* Develop creative concepts for reels, posts, carousels, stories, and short-form video content.

* Shoot and create engaging Instagram Reels and social media videos.

* Edit reels with transitions, subtitles, music, hooks, graphics, and trending formats.

* Create aesthetically strong static posts, stories, and basic graphics.

* Stay updated with trending reel formats, audio, memes, content styles, and platform trends.

* Convert product information and brand messages into engaging, easy-to-understand content.

* Coordinate product shoots, lifestyle shoots, founder videos, influencer content, and other brand shoots.

Social Media Management

* Manage the brand's presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

* Plan and maintain monthly and weekly content calendars.

* Schedule and publish posts, reels, stories, and videos consistently.

* Maintain a consistent brand tone, visual identity, and communication style.

* Write engaging captions, hooks, CTAs, hashtags, and social media copy.

* Monitor comments, messages, mentions, and audience interactions.

* Ensure all platforms remain active, updated, and professionally managed.

Influencer Management

* Identify relevant influencers, creators, athletes, nutritionists, doctors, fitness creators, and other potential brand collaborators.

* Reach out to influencers and negotiate collaborations.

* Manage influencer communication from initial outreach through content delivery.

* Coordinate product seeding, barter collaborations, paid campaigns, and long-term partnerships.

* Create influencer briefs and communicate campaign requirements clearly.

* Track influencer deliverables, posting timelines, content approvals, and performance.

* Maintain an organized influencer database with contact information, commercials, audience size, engagement, campaign history, and results.

* Identify UGC creators and develop a strong pipeline of creator-generated content.

Content Strategy

* Develop content ideas aligned with product launches, campaigns, offers, events, and brand objectives.

* Research competitors and identify opportunities for differentiated content.

* Create content around education, lifestyle, product benefits, trends, customer problems, testimonials, behind-the-scenes content, and brand storytelling.

* Work closely with the marketing, design, e-commerce, performance marketing, and management teams.

Analytics & Growth

* Monitor key social media metrics including:

* Reach

* Views

* Engagement

* Followers

* Saves

* Shares

* Profile visits

* Website clicks

* Reel performance

* Influencer campaign performance

* Prepare weekly/monthly performance reports.

* Identify which content formats are performing best and continuously improve the strategy.

* Experiment with new formats, hooks, posting timings, and creative concepts to increase organic growth.

What We're Looking For

* Strong understanding of Instagram, Reels, Facebook, LinkedIn, YouTube Shorts, and social media trends.

* Ability to shoot and edit reels independently.

* Strong creative thinking and visual sense.

* Good understanding of storytelling, hooks, short-form video, and audience attention.

* Comfortable appearing behind or in front of the camera when required.

* Good written and verbal communication skills.

* Ability to manage multiple projects, influencers, and deadlines simultaneously.

* Strong understanding of influencer marketing and creator collaborations.

* Ability to work independently and take complete ownership of social media activities.

* Fast learner who understands trends and can execute ideas quickly.

Preferred Skills

Experience with tools such as:

* Canva

* CapCut

* Adobe Premiere Pro

* Adobe Photoshop

* Adobe Illustrator

* Meta Business Suite

* Instagram Insights

* YouTube Studio

* Social media scheduling and analytics tools

Knowledge of the healthcare, nutraceutical, wellness, fitness, beauty, lifestyle, or D2C industry will be an added advantage.

Ideal Candidate

We are looking for someone who can take an idea from:

Concept → Script → Shoot → Edit → Post → Engage → Analyse → Improve

You should be someone who enjoys creating content, understands what makes people stop scrolling, and wants to build a strong and recognisable consumer brand on social media.

Key Performance Indicators

Performance will primarily be evaluated on:

* Quality and consistency of content

* Number and quality of reels/posts produced

* Organic reach and engagement growth

* Follower and community growth

* Reel/video performance

* Influencer collaborations executed

* UGC generated

* Timely execution of the content calendar

* Improvement in overall brand presence and visibility

• If you can think creatively, create content yourself, understand trends, manage influencers, and take complete ownership of a brand's social media presence, we'd love to hear from you.