Social Media Manager

Blissclub is a movement-first apparel brand built for women - and now, men too.

We create products rooted in fit, fabric, and function, designed for real bodies and real movement.

But we're building more than products.

We're building a brand people don't just wear -

they follow, engage with, and feel a part of.

Social for us isn't a channel.

It's where the brand comes alive.

About the Role

This isn't a post calendar job.

This is end-to-end ownership of social.

What you'll do:

Strategy & Planning

• Build monthly + campaign-led strategies (womenswear & menswear)
• Spot trends, formats, and cultural moments
• Plan launches, always-on, and reactive content
• Do competition benchmarking and analysis to see our SOV on social, create monthly reports of learnings and way forward to be able to be more present online, organically.
• Track metrics for success for social overall, measure brand impact and performance via social and scale the platforms.

Execution

• Take ideas from concept → live post
• Write hooks, captions, briefs
• Deliver high-quality content across reels, statics, and video

Platforms

• Instagram (primary)
• LinkedIn (big focus)
• YouTube
• X (Twitter)
• Explore new spaces (Reddit, etc.)

Content Creation

• Be hands-on with shoots (in-office, on-ground)
• Be comfortable on camera (big plus)
• Work closely with design, video, and creators

Stakeholder Management

• Collaborate across brand, influencer, PR, performance & founders
• Align social with larger campaigns and business goals

Community

• Manage comments, DMs, conversations
• Turn followers into a real community
• Build a distinct Blissclub voice

Experience & Skillsets

Experience

• 5-7 years in social / content / brand roles
• D2C / fashion / lifestyle experience = plus

You should:

• Understand Meta + social algorithms
• Think strategically, execute fast
• Know what makes content:
• Stop the scroll
• Drive engagement
• Be comfortable with data & performance metrics
• Turn insights into better content

Mindset

• Creator-first
• Hands-on
• You don't wait - you make things happen

We take our culture fit round very seriously so if you're someone who enjoys standing out, and is known to be the quirky one in your circle, we think we'd be a good match!

https://blissclub.com/