Designation: Social Media Manager
Department: Social Media
Experience: 4+ years
Location: Hybrid
Role Overview
We are looking for a creative, trend-driven, and entertainment-savvy Social Media Manager who understands Bollywood, celebrity culture, OTT trends, and fashion content. The ideal candidate will drive strategy, content execution, audience growth, and engagement across multiple social platforms.
Key Responsibilities
- Develop and execute social media strategies across Instagram, Facebook, YouTube, X (Twitter), Snapchat, TikTok, and emerging platforms
- Plan and manage content calendars aligned with movie releases, celebrity moments, award shows, events, and trending topics
- Oversee daily posting, captions, hashtag strategies, and audience engagement
- Identify viral trends, reels formats, short-form video concepts, and entertainment news opportunities
- Lead short-form content strategy for Reels, YouTube Shorts, TikTok, and Snapchat Spotlight
- Coordinate with designers, video editors, and writers to deliver high-quality, engaging content
- Track performance metrics (reach, engagement, watch time, growth rate) and optimize content strategy
- Manage brand collaborations, influencer tie-ups, and sponsored content execution
- Handle real-time content during breaking news, film promotions, celebrity appearances, and red-carpet events
- Ensure consistent brand tone, storytelling style, and visual identity across platforms
- Actively engage with followers, manage DMs, comments, and build community
Required Skills & Qualifications
- 4+ years of experience in social media management (Entertainment industry preferred)
- Strong understanding of Bollywood, OTT content, celebrity culture, and fashion trends
- Hands-on experience with short-form video content across Instagram Reels, TikTok, and Snapchat
- Strong copywriting skills in English (Hindi knowledge is an advantage)
- Experience with analytics tools, Meta Business Suite, and platform insights
- Understanding of platform algorithms and content optimization techniques
- Ability to work in a fast-paced, deadline-driven environment
- Creative mindset with strong trend-spotting ability
Preferred Qualifications
- Background in Mass Media, Journalism, Marketing, or Communication
- Experience managing high-follower entertainment pages
What We Offer
- Work closely with leading entertainment and fashion brands
- Exposure to Bollywood events, celebrity collaborations, and industry campaigns
- Creative, energetic work culture
- Growth opportunities in digital content and media strategy
